Senior Product Marketing Manager
Senior Product Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
We are seeking an innovative and results-driven Senior Product Marketing Manager to spearhead go-to-market strategies for a diverse product portfolio within a respected forward-thinking organization headquartered in Sacramento. This high-impact role involves close collaboration with Product Sales and cross-functional teams to design and execute campaigns that foster growth deepen engagement and sharpen market positioning. The ideal candidate brings a strong command of both digital and traditional marketing approachesharnessing data storytelling and cutting-edge technology to deliver a compelling and consistent brand experience.
Salary : $55.00/Hour. Temporary assignment for six months.
PRIMARY RESPONSIBILITIES:
- Drives full-funnel multi-channel marketing strategies leveraging digital platforms analytics SEO email and content marketing to meet business growth and KPI objectives.
- Utilizes customer data behavior and segmentation to deliver personalized automated campaigns and member journeys that boost engagement and loyalty.
- Partners with cross-functional teams and external vendors to align marketing initiatives with product goals and organizational growth strategies.
- Owns campaign roadmaps and KPIs continuously optimizing go-to-market efforts and reporting effectiveness to leadership.
- Demonstrates strong communication adaptability Agile methodology awareness and technical dexterity to effectively operate tools and support operational excellence.
SKILLS AND QUALIFICATIONS:
- Holds a bachelors degree in marketing with an MBA preferred to strengthen strategic and leadership acumen.
- Brings over 8 years of experience in product-focused and digital marketing including go-to-market strategy ownership and data-driven personalization initiatives.
- Demonstrates a solid understanding of financial services marketing supported by a track record of success in cross-functional campaign execution and metric-based improvements.
- Excels in campaign development ROI analysis and automated marketing with strong skills in planning project management and vendor coordination.
- Known for articulate written and verbal communication independent work ethic sharp attention to detail and the ability to thrive in deadline-driven evolving environments.
Required Experience:
Manager
Employment Type
Temp
