Senior Executive, Brand, Marketing and Digital
Senior Executive, Brand, Marketing and Digital
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Job Description
A workplace where wellbeing meets purpose
At The Westin Melbourne we believe that success starts with feeling your best. As part of Marriott International and the Marriott Bonvoy portfolio oh hotels our brand is built on a foundation of wellness balance and connection and we bring this philosophy to life for both our guests and our team.
We are seeking a strategic creative and commercially minded Senior Executive to join our Brand Marketing and Digital team in a full time capacity.
This is a great moment to join a hotel redefining its presence in the market with a renewed focus on storytelling partnerships and guest experience. You will work across a diverse mix of segments including rooms dining wellness and events. From Melbournes most creative High Tea to collaborations with the theatre and world-class brand initiatives this role offers variety visibility and the chance to make a meaningful impact in a premium setting.
About the Role
Reporting to the Senior Manager Brand Marketing and Digital this full time position is designed for an experienced marketing professional ready to take ownership of campaign execution content leadership and digital performance.
You will play an integral role in delivering strategies that enhance brand equity drive revenue and elevate guest experience. This role demands a blend of creative thinking commercial acumen and operational efficiency with the opportunity to contribute to high-level brand storytelling loyalty engagement and strategic partnerships.
You will work closely with internal departments agency partners and Marriotts regional marketing teams to bring The Westin Melbournes vision and values to life across every guest and digital touchpoint.
Key Responsibilities
Strategic Ideation and Planning
- Contribute to the development of marketing strategies across all segments
- Support the Senior Manager in translating commercial goals into compelling marketing concepts
- Bring fresh ideas to the table for campaign themes guest activations and brand collaborations
- Identify new trends insights and competitor activity to inform future initiatives
- Champion brand storytelling across all content experiences and communication channels
Digital Marketing and Performance
- Oversee the hotel website and ensure accurate optimised third-party listings
- Lead the execution and analysis of paid digital campaigns (Meta)
- Partner with Marriott Digital Services (MDS) and Field Marketing teams on digital and Marriott Bonvoy initiatives
- Analyse performance metrics track ROI and deliver data-led campaign reporting
Social Media and Content Strategy
- Manage organic and paid social media strategy in partnership with our social media agency
- Develop platform-specific content calendars aligned to business and brand priorities
- Lead the production of high-quality content including photography video and on-site shoots
- Write and edit compelling copy for digital print web and in-hotel communication
Campaigns Brand and Partnerships
- Coordinate integrated brand and tactical campaigns across rooms F&B and catering
- Work closely with the bran team and external creatives to ensure brand-aligned execution
- Support partnership development with local businesses tourism bodies and cultural events
- Maintain and evolve the hotels brand toolkit and ensure consistency across all guest touchpoints
Media PR and Influencers
- Liaise with the hotels PR agency to support media planning story pitching and editorial outreach
- Manage influencer and media family visits including proposals execution and follow-up
- Track media coverage maintain a content library and contribute to PR reporting
Cross-Functional Collaboration and Administration
- Collaborate with Revenue Food & Beverage Events and Operations to align marketing activity with business needs
- Manage the hotels marketing calendar lead campaign updates and contribute to commercial strategy discussions
- Raise and track purchase orders manage supplier invoices and support budget planning
- Prepare post-campaign wrap-ups and internal performance reporting
What Were Looking For
Experience and Competencies
- Minimum 35 years of experience in a marketing communications or brand-focused role
- Tertiary qualifications in Marketing Communications Media or a related field
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Senior IC
Employment Type
Full-Time
