Digital Media Specialist

DIGITAL MEDIA SPECIALIST

Bridgewater College seeks a Digital Media Specialist in the Office of Marketing & Communications (OMC). Join our team during an exciting time as we build on our tuition transparency initiatives and expand our digital advertising campaigns social media strategy and web presence. The position is full-time and is available immediately.

Reporting to the Integrated Marketing Director the Digital Media Specialist is responsible for updating maintaining and creating compelling digital content for the Colleges WordPress-based main website () and intranet (MyBC). The specialist leads the offices social media team and collaborates with OMC staff to create schedule and monitor engaging content across social platforms (Instagram LinkedIn Facebook TikTok YouTube).

KEY RESPONSIBILITIES & DUTIES:

Brand & Social

• Represent the BC brand through copy editing and content creation for a variety of channels including social media digital print and web
• Oversee planning creating and scheduling content to the Colleges social media channels using Loomly while leading the Colleges social media team
• Maintain strong brand identity across all communication and marketing materials

Webpages/Websites

• Edit webpages using a content management system; proofread and edit page content to ensure compliance with accessibility and user experience standards
• Monitor website support tickets from various departments to provide updates to web content
• Address website accessibility issues for disabled persons and maintain knowledge of current standards to monitor compliance
• Create edit and manage content such as photography video charts tables and text to ensure it remains relevant current and in a consistent style across the website properties

QUALIFICATIONS:

Education & Experience

• Bachelors degree preferred in communication marketing digital media strategy or related field
• At least two (2) years of copywriting social media and website experience preferred
• Experience with Wordpress required

Technical Skills

• Experience with photography videography and social media publishing tools (e.g. Loomly)
• Familiarity with web accessibility standards and content management best practices

Interpersonal & Organizational Skills

• Able to work effectively and collaboratively with faculty and staff
• Able to prioritize problem solve and meet deadlines on multiple projects
• Excellent interpersonal skills
• Strong organizational and time management skills exceptional work ethic and high level of initiative attention to detail energy and creativity
• Sense of humor and collegiality

Pay is offered at a competitive hourly rate. This full-time position offers a full benefits package including paid tuition at the College for eligible dependents.

GENERAL INFORMATION: Bridgewater College was founded in 1880 as a coeducational liberal arts college to serve the local community. Located in the scenic Shenandoah Valley just minutes outside of Harrisonburg and within driving distance of Charlottesville Washington D.C. and Richmond Bridgewater is home to a total student body of approximately 1450 from 27 states and 19 countries. Bridgewater students study more than 60 majors and minors in addition to four graduate programs and 10 pre-professional programs. Bridgewater College is an NCAA DIII school with approximately 40 percent of its students participating in intercollegiate athletics on 25 teams. To learn more about Bridgewater College visit:

APPLICATION: Please complete our online application. Please include cover letter resume link to any portfolio and the names and contact information (email and cell phone) for three references

DEADLINE: Review of applications will begin immediatelyand will continue until the position is filled.

FOR ADDITIONAL INFORMATION: Email

COMMITMENT TO EQUAL OPPORTUNITY: Bridgewater College an equal opportunity provider and employer is a welcoming and vibrant workplace. All qualified applicants will receive consideration for employment without regard to race color national or ethnic origin sex marital status disability religion age veteran status political affiliation or any other characteristic protected by law.

Non-Discrimination Notice: SECURITY REPORT AND ANNUAL FIRE SAFETY REPORT: The Bridgewater College Annual Security Report and Annual Fire Safety Report summarizes policies on campus security and personal safety crime prevention fire safety and crime reporting and includes crime and fire statistics for the past three years:

request a printed copy please call

E-VERIFY AND RIGHT TO WORK:

College has partnered with the U.S. Department of Agriculture to obtain resources to enhance the Colleges facilities including the recent addition to and renovation of the Colleges primary athletic facility. The College is posting the following Notice as required by federal law for organizations which benefit from the USDAs funding program:

NOTICE

If you wish to file a Civil Rights program complaint of discrimination complete the USDA Program Discrimination Complaint Form found online at or at any USDA office or call to request the form. You may also write a letter containing all of the information requested in the form. Send your completed complaint form or letter to us by mail at U.S. Department of Agriculture Director Office of Adjudication 1400 Independence Avenue S.W. Washington D.C. 20250-9410 by fax at or email at