Senior Product Marketing Manager, Crypto
Senior Product Marketing Manager, Crypto
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The role:
Were seeking a data-driven and growth-oriented Product Marketing Manager to lead SoFis go to market strategy for Crypto. This role will play a pivotal role in defining the value proposition go-to-market (GTM) plan acquisition and engagement strategy as SoFi re-enters Crypto. As the Product Marketing Manager you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions. Youll collaborate closely with product brand channel owners lifecycle finance and the business unit to define our messaging positioning and channel mix to inform our go to market strategy and drive strong business outcomes. This is a high-impact hands-on individual contributor (IC) role with a unique opportunity to inform SoFis re-entry into crypto and shape how we evolve and grow in the category.
What youll do:
- Drive Crypto growth by leading cross-functional and cross-channel teams to drive in-market success
- Develop execute and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer competitive and Member insights
- Lead Cryptos end-to-end promotion strategy including promotion concepting project management analysis iteration and budget evaluation to optimize acquisition and engagement and drive incrementality
- Work alongside our in-house creative studio and channel owners to develop channel-specific plans write creative briefs and develop breakthrough creative that will be deployed across those channels.
- Collaborate with product engineering and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
- Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
- Partner with the Brand & PR team to drive Crypto awareness via upper funnel marketing
- Work with Product to inform ongoing iteration and expansion of Crypto features and capabilities to break down barriers in traditional finance and redefine the role crypto can play in members financial lives.
What youll need:
- 7 years of Product Marketing and/or Growth Marketing experience
- Bachelors degree
- Growth: Direct experience driving rapid growth for a financial technology product
- Strategy and Execution: Experience combining strategic thinking with tactical execution and exceptional project management and organizational skills to deliver in market success
- Customer Research: Experience in partnering with Research to deliver insights that can be distilled into action
- Analytics: Use data to drive strategy execution and optimization
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Flexibility: Problem-solve in a fast-paced self-driven environment
- Comfort navigating ambiguity: experience building from ground up and taking products from 0 to 1
Required Experience:
Manager
Employment Type
Full Time
