Program Coordinator â Web/Marketing
Program Coordinator â Web/Marketing
Posted on :
11-07-2025
Employer Active
1 Vacancy
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Job Description
Posting Summary
Rutgers The State University of New Jersey is seeking a Program Coordinator Web/Marketing for the School of Nursing. The Digital Specialist for Web Development & Salesforce Marketing Cloud will play a key role in supporting the digital marketing and communication efforts for the Rutgers School of Nursing. This position is responsible for the development maintenance and enhancement of digital assets with a primary focus on website development Salesforce Marketing Cloud and digital user experience. This role is best suited for a collaborative creative and technically skilled individual who is detail-oriented and comfortable managing multiple priorities in a dynamic environment. Among the key duties of the position are the following: Supports the maintenance and enhancement of the School of Nursing website ensuring consistency accessibility and user-centered design. Implement web pages and digital assets using HTML CSS JavaScript and content management systems (WordPress and Drupal). Collaborates with internal stakeholders to design and develop landing pages for campaigns and special initiatives. Conducts regular audits to ensure website accuracy usability and performance optimization. Assists in the management of digital forms data collection processes and system integrations. Designs builds and deploys email campaigns within Salesforce Marketing Cloud and MailChimp ensuring high-quality responsive and accessible email templates. Utilizes HTML / CSS to create dynamic and personalized email content. Manages audience segmentation and data extensions to support targeted messaging strategies. Oversees email automation journeys using Journey Builder to enhance user engagement and lifecycle communications. Analyzes email performance metrics and provide insights to optimize future campaigns. Supports the creation of digital marketing assets including banners graphics and multimedia content aligning with brand guidelines. Assists in the design print and production of assets for posters signage email templates and other digital platforms. Supports the Assistant Director in maintaining the schools digital asset management system. Collaborates with marketing and communications colleagues to align digital initiatives with broader marketing strategies. Manages project timelines deliverables and stakeholder communications. Provides technical support and training to internal teams as needed.
Overview
The School of Nursing is one of eight schools that make up the Rutgers Biomedical and Health Sciences. As part of the Rutgers Biomedical and Health Sciences division the School of Nursing (Newark) offers unique opportunities in education research and practice at a leading national research university which is the states preeminent comprehensive public institution of higher education. Innovative academic offerings include bachelors masters post-masters NNP and PhD programs that are preparing nurse leaders of today and tomorrow at campus locations in Newark New Brunswick and Blackwood NJ.
Preferred Qualifications
Salesforce Marketing Cloud certification(s) preferred. Familiarity with AMPscript REST / SOAP APIs and data integration processes. Familiarity with large-format printers. Experience in higher education or healthcare marketing environments.
Rutgers The State University of New Jersey is seeking a Program Coordinator Web/Marketing for the School of Nursing. The Digital Specialist for Web Development & Salesforce Marketing Cloud will play a key role in supporting the digital marketing and communication efforts for the Rutgers School of Nursing. This position is responsible for the development maintenance and enhancement of digital assets with a primary focus on website development Salesforce Marketing Cloud and digital user experience. This role is best suited for a collaborative creative and technically skilled individual who is detail-oriented and comfortable managing multiple priorities in a dynamic environment. Among the key duties of the position are the following: Supports the maintenance and enhancement of the School of Nursing website ensuring consistency accessibility and user-centered design. Implement web pages and digital assets using HTML CSS JavaScript and content management systems (WordPress and Drupal). Collaborates with internal stakeholders to design and develop landing pages for campaigns and special initiatives. Conducts regular audits to ensure website accuracy usability and performance optimization. Assists in the management of digital forms data collection processes and system integrations. Designs builds and deploys email campaigns within Salesforce Marketing Cloud and MailChimp ensuring high-quality responsive and accessible email templates. Utilizes HTML / CSS to create dynamic and personalized email content. Manages audience segmentation and data extensions to support targeted messaging strategies. Oversees email automation journeys using Journey Builder to enhance user engagement and lifecycle communications. Analyzes email performance metrics and provide insights to optimize future campaigns. Supports the creation of digital marketing assets including banners graphics and multimedia content aligning with brand guidelines. Assists in the design print and production of assets for posters signage email templates and other digital platforms. Supports the Assistant Director in maintaining the schools digital asset management system. Collaborates with marketing and communications colleagues to align digital initiatives with broader marketing strategies. Manages project timelines deliverables and stakeholder communications. Provides technical support and training to internal teams as needed.
Overview
The School of Nursing is one of eight schools that make up the Rutgers Biomedical and Health Sciences. As part of the Rutgers Biomedical and Health Sciences division the School of Nursing (Newark) offers unique opportunities in education research and practice at a leading national research university which is the states preeminent comprehensive public institution of higher education. Innovative academic offerings include bachelors masters post-masters NNP and PhD programs that are preparing nurse leaders of today and tomorrow at campus locations in Newark New Brunswick and Blackwood NJ.
Preferred Qualifications
Salesforce Marketing Cloud certification(s) preferred. Familiarity with AMPscript REST / SOAP APIs and data integration processes. Familiarity with large-format printers. Experience in higher education or healthcare marketing environments.
Required Experience:
IC
Employment Type
Full-Time
Key Skills
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