Product Marketing Manager - Life Sciences

Iterative Health is a healthcare technology and services company powering the acceleration of clinical research to transform patient outcomes. The Iterative Health Site Network is a premier network of 70 clinical research sites across US and Europe accelerating the path to market for gastrointestinal (GI) and hepatology novel therapies. Our focus is on driving the success and growth of our partner sites by empowering them with tech-enabled services. By combining deep expertise in clinical trials with cutting-edge AI we empower research teams and study sponsors to expand and expedite access to novel therapeutics for patients in need.

About the Role
We are seeking a Product Marketing Manager to drive positioning messaging and marketing initiatives across our Clinical Trial Optimization business. This role is highly cross-functional collaborating with the Life Sciences Partnerships team Professional Services Product and Brand/Creative.

You will play a pivotal role in defining how we engage two core audiences:

• Life Science Sponsors including pharmaceutical biotech and CRO partners
• Clinical Research Sites within our expanding GI and Hepatology network

Reporting to the Head of Marketing you will help shape our marketing strategy build strong narratives create compelling content and optimize marketing programs. The ideal candidate is a highly motivated hands-on marketer who thrives in a fast-paced fluid environment.

Specific Duties

• Partner with the Head of Marketing to develop and execute a comprehensive marketing plan for our Clinical Trial Optimization business
• Develop and refine customer personas positioning statements and messaging frameworks for Life Sciences sponsors and HCPs.
• Produce compelling on-brand contentincluding pitch decks one-pagers case studies website copy infographics and blog postsin partnership with our in-house design team.
• Collaborate cross-functionally to uncover differentiating claims success stories and product value that resonate with target audiences.
• Evaluate marketing campaign performance and share key learnings and ROI metrics with stakeholders to inform future strategy.
• Support the development and execution of B2B account-based marketing (ABM) strategies tailored to high-value Life Sciences stakeholders.
• Analyze market trends competitive positioning and customer insights to inform go-to-market (GTM) strategies and product messaging.
• Design and optimize brand awareness campaigns to grow credibility trust and mindshare among sponsors and research sites.
• Work closely with HCP consultants and sponsor partners to develop co-branded assets educational content and case studies.
• Prepare and deliver updates in monthly business reviews with leadership and key stakeholders.

We Value GRIT So Youll Fit In if:

• G Growth: You continuously challenge yourself to learn evolve and exceed goals - no matter the barrier in front of you.
• R Responsibility: You are pro-active & take ownership of your work follow through on commitments and can prioritize tasks in a dynamic fast-paced environment
• I Impact: You focus on outcomes not just activitybringing creativity and analytical thinking to drive meaningful results for our customers and business.
• T Team: You collaborate effectively across functions communicate and can navigate ambiguity and change well

Qualifications

Required Qualifications

• Bachelors degree in marketing business or a related field required.
• 5 years of experience including 3 years in product marketing or related marketing functions
• Prior experience in clinical trials healthcare technology or the B2B life sciences industry

Preferred Qualifications

• Familiarity with CRM and marketing automation tools especially HubSpot
• Exceptional communication storytelling and content development skills

Travel

• Location: Hybrid role at headquarters in Cambridge MA or NYC
• Travel: 10 - 15% for meetings and industry conferences

Some of our benefits include:

• Vision/Dental/ Medical Insurance
• Life/Disability Insurance
• Parental Leave
• Stock Options
• Flexible Work Hours
• Unlimited Paid Time Off

At Iterative Health were actively working towards creating an environment that is representative of the diversity of patients our technology serves. We are focused on building an equitable and inclusive culture and by extension hiring process. If you require any accommodations to make the application process or interviewing experience more accessible to you please contact