Regional Sales Director - Americas

Ourmtier:

The creation production and distribution of Perfumes associated scented products and Beauty products. More than 500 employees work at our various sites in France (including Paris and the industrial site of Le Vaudreuil) and abroad.

Our Perfumes and Beauty distribution extends to more than 14000 points of sale throughout the world including 450 Herms stores and Herms Fragrance and Beauty Personalized spaces at retailers.

Ourambitiousgrowthstrategyfeaturesthedevelopmentofnewterritoriesrationalizationofexpensesand the implementation of new distribution models and new industrial methods.

The Headquarters of Herms Perfumes and Beauty (CNP) in Paris employs more than 180 employees (including regional managers and the sales teams of the personalized spaces): collection development communication international management and operational development visual merchandising merchandising sales drive international training operations e-commerce finance IT HR etc.

Currently approximately 100 employees work in our international Business Units based in: Hong Kong Shanghai Dubai Miami Toronto Belgium the Netherlands Spain Germany and United Kingdom.

The Opportunity:

Reporting to the General Manager/Managing Director theRegional Sales Directorplays a pivotal role in driving both top-line growth and bottom-line profitability. This position is responsible for inspiring and motivating the sales team to achieve ambitious targets while fostering a high-performance culture that delivers an exceptional in-store experience across the region.

The Regional Sales Director will maximize profitability by implementing and supporting strategic brand initiatives ensuring alignment with regional and global objectives. A key part of the role involves developing and executing tailored commercial strategies for both local markets and Travel Retail (TR) with a focus on long-term growth and continuous improvement of current commercial conditions.

In collaboration with the team the Regional Sales Director will identify and activate key growth drivers setting clear standards and objectives for all retail doors while optimizing operations to ensure efficiency and excellence.

You will be accountable for securing the best possible brand positioning and maximizing ROI across the entire distribution network. This includes cultivating strong trust-based relationships with all accounts in both TR and local markets throughout the US and LATAM.

Cross-functional collaboration is essential. You will work closely with teams in Miami Paris and New York to ensure alignment and leverage synergies across departments.

This position is based onsite in our Coral Gables FL office.

About the Role:

Regional Audit

• Conduct a comprehensive analysis of the current client portfolio store distribution Beauty Advisor deployment client margin structures and product assortments. Provide strategic recommendations to optimize performance and lay the foundation for sustainable long-term brand growth.
• Lead a full audit of the current business landscape to identify key areas for improvement uncover growth opportunities and define actionable strategies to elevate brand presence and commercial success.

Business Development

Strategic & Commercial Leadership

• Formalize and implement a regional growth strategy by key distribution channels and markets aligned with long-term brand objectives.
• Introduce a category management approach grounded in strong commercial acumen to drive performance and relevance.
• Negotiate improved commercial terms and margin structures where necessary to enhance profitability.
• Define and implement a structured sell-in and sell-out target framework per key retailer and distributor while inspiring the team to exceed expectations.
• Conduct regular audits of distribution strategy including door productivity analysis and competitive benchmarking to optimize market presence.

Business Planning & Forecasting

• Recommend and implement enhanced commercial and demand planning methodologies to improve forecasting accuracy.
• Oversee monthly forecasting and operational business reviews incorporating commercial insights and team input.
• Lead quarterly business reviews with key accounts and markets including the US Mexico Brazil Argentina Avolta and DFS.

Market Intelligence & Pricing

• Deliver monthly market trend analyses for key markets and translate insights into actionable business recommendations.
• Define and monitor pricing strategies per market ensuring consistent and competitive price positioning.

Digital & E-Commerce Development

• Collaborate with distributors and the e-commerce manager to strengthen online sales performance and define a robust digital strategy.

Retail Excellence & Client Engagement

• Demonstrate a deep understanding of store operations and success standards ensuring operational excellence across all doors.
• Conduct regular and impactful store visits focusing on both internal and external customer experiences while observing and coaching on selling behaviors.
• Build and maintain strong respectful relationships with clients buyers and the Beauty Advisor community.

Governance & Compliance

• Ensure full compliance with company policies operational guidelines and brand standards across all markets and channels.

ManagementandLeadership

As Regional Sales Director you will lead a team of 10 direct reports:

• 4 Area Sales Managers
• 4 Sales Account Executives
• 2 Sales Administration Executives

Your leadership will be instrumental in fostering a culture of collaboration integrity and excellence. Key responsibilities include:

• Cultivate a team-oriented environment that promotes cross-functional collaboration across departments and markets.
• Lead with honesty humility and integrity consistently embodying Herms core values.
• Develop and execute a robust talent strategy including proactive recruitment succession planning and mentorship to nurture internal talent.
• Set clear performance expectations and provide ongoing coaching and feedback to Store Managers through regular store visits performance evaluations and one-on-one touchpoints.
• Effectively balance competing priorities focusing on what drives the greatest impact.
• Inspire trust and respect through active listening and empathetic leadership.
• Demonstrate agility in navigating uncertainty and leading through change.
• Take full accountability for delivering results and driving team performance.

Budget/Finance

• Supervise theP&L performance per key account and collaborate with the Finance Department to develop a clear P&L vision by channel.
• Work in close partnership with theGeneral Manager Finance and Operations teamsto ensure effective P&L management and continuous optimization.
• Define and contribute to thebudget strategy and presentationsduring key budget cycles aligning with leadership and cross-functional teams.
• Ensuresound financial oversightof store operations maintaining profitability and adherence to budgetary constraints.
• Address operational and financial challenges by deliveringcreative pragmatic solutionsthat support business continuity and growth.
• Manage theSales teams T&E (Travel & Entertainment) budget ensuring responsible and strategic allocation of resources.

Marketing

• Support your team in negotiating optimalTrade and E-commerce visibilityduring Key Commercial Periods (KCP) ensuring alignment with both regional and global brand priorities.
• Ensure thetimely and high-quality execution of brand animations and activations working in close collaboration with the Marketing team to deliver impactful in-store and online experiences.

CAPEX/Merchandising

• Define and manage theCAPEX budget approach ensuring structured follow-up with key departments (finance / marketing / training) and successful implementation across the region.
• Establish and apply aReturn on Investment (ROI) frameworkto evaluate and prioritize initiatives ensuring strategic allocation of resources and measurable business impact.

Training/Motivation

• Collaborate closely with theRegional Training teamto define and implement impactful training sessions for Sales Delegates and the Beauty Advisor (BA) community while carefully managing associated budget implications.
• Recommend and implementinnovative out-of-the-box sales incentive programsto drive motivation engagement and performance across the sales force.

Supervisory Responsibility:

• Yes - 10 Direct Reports

Budget Responsibility:

• Yes

Decision Making Responsibility:

• Yes

About You:

• Minimum of 10 years of progressive experience same or in a comparable leadership role within the luxury beauty industry
• Proven leadership experience in local markets and/or Travel Retail ideally in a sales management or similar strategic role.
• Demonstrated ability to thrive in confidential high-stakes environments while fostering strong team relationships.
• Strong business acumen with a solid analytical mindset and a deep understanding of sales dynamics.
• Expert in P&L management with a passion for data analysis and performance tracking.
• Comfortable multitasking and managing diverse responsibilities simultaneously.
• A collaborative team player who can work independently and travel as needed.
• Skilled negotiator with a diplomatic approach to internal and external stakeholder management.
• Agile and solution-oriented with the ability to adapt strategies based on evolving business needs.
• Excellent interpersonal and communication skills with a curious and resourceful mindset.
• Familiar with performance evaluation metrics and principles.
• Enthusiastic about contributing to a small fast-paced and growing team.
• Highly organized with a proactive attitude and strong command of MS Office especially Excel.
• Willingness to travel 30%50% of the time.
• Fluent in English and Spanish; proficiency in French is a plus.
• Location: Miami FL - USA

The range for this position is $153651 - $177288 annual salary. Actual rates are determined based on the job location and individual experience.

We are looking for a candidate that has a combination of the above attributes and can perform the key functions of the role with or without reasonable accommodations.

Company Overview:

Since 1837 Herms has remained faithful to its artisan business model and humanist values. We place people at the heart of what we do and aspire to make a positive impact on the world. The freedom to create the constant search for beautiful materials the transmission of a savoir-faire of excellence and the aesthetic of functionality define the singularity of Herms a house dedicated to making highly-crafted beautiful objects made to stand the test of time.

An independent family-owned company Herms is dedicated to keeping production in France through its 42 workshops The Herms organization is also a truly global community with a network of 310 stores in 49 countries. Herms employs more than 15000 people worldwide with over 6000 of the workforce being Herms craftspeople engaged in making artisanal products nurturing a 180 year tradition of creativity and innovation.

At Herms our actions for sustainable development and corporate social responsibility are founded in values passed down by generations of humble artisans who have shaped the story of our house and the integrity of our objects. The roots of Herms success and longevity lie in a sense of responsibility; a quest for authenticity and respect for time and preservation of natural resources. All at Herms wish to leave a positive footprint on the world a mission thats at the heart of our commitment to progress. This narrative can be experienced in a series of shorts films Footsteps Across the World available on our website. Link here.

Our Commitment:

Family is at the heart of Herms. At Herms of Paris we are committed to being a Maison for All a home where we make efforts to generate support and advance the values of diversity inclusion and family both within our own walls and in the wider world. At Herms of Paris we look to create a diverse workforce of talented and unique individuals with different backgrounds skillsets and worldviews that will enrich our Herms of Paris family. We support our individual team members personal and professional success through a culture that values equality individuality and fairness and through an environment where individuals can thrive and feel comfortable being their authentic selves. Beyond the walls of our Maison we advance our DIF values through the work that we do in partnership with our community and non-profit partners.

At Herms of Paris we are proud to be an equal opportunity workplace. It is the policy of Herms of Paris Inc. that applicants for employment are recruited selected and hired on the basis of individual merit and ability with respect to positions being filled and potential for promotion or transfer which may be expected to develop. Applicants are recruited selected and hired without discrimination because of race color religion sex age national origin disability genetic information sexual orientation citizenship military or veteran status or any other basis prohibited by applicable law. In addition personnel procedures and practices with regard to training promotion transfer compensation demotion lay off or termination are to be administered with due regard to job performance experience and qualifications but without discrimination because of race color religion sex age national origin disability genetic information sexual orientation citizenship military or veteran status or any other basis prohibited by applicable law. Herms of Paris Inc. also provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable laws.

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