ABM Digital Manager
ABM Digital Manager
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Job Description
At PitchBook we are always looking forward. We continue to innovate evolve and invest in ourselves to bring out the best in everyone. Were deeply collaborative and thrive on the excitement energy and fun that reverberates throughout the company.
Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means theres going to be some ambiguity along the way but we excel when we challenge ourselves. Were willing to take risks fail fast and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done PitchBook is the place for you.
About the Role:
The Marketing team at PitchBook is critical to fueling the companys growth by utilizing a variety of strategies to support our sales and customer success departments to grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns and effective product marketing strategies and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.
As the ABM Digital Manager youll youll play a pivotal role within the Performance Marketing team to strategize and execute Account Based Marketing for PitchBooks sales pipeline focused on high value accounts. This role develops and executes high-performing best in class B2B paid media campaigns that fully align to our businesss overall go to market strategy. Reporting to the Group Manager Performance Marketing the ideal candidate has a growth mindset and is passionate about digital marketing efforts that impact revenue. You will be responsible for accelerating business growth by building personalized marketing camaigns in partnership with cross-functional teams in Sales Customer Success Marketing Operations and Creative.
Primary Job Responsibilities:
- Own the development execution and optimization of ABM programs focused on customer expansion new business and retention goals
- Build and manage comprehensive ABM campaign strategies including audience segmentation personalized content and channel mix planning (display paid social content syndication and landing experiences)
- Analyze and report on campaign performance delivering insights and recommendations to drive continuous program improvements
- Partner closely with Creative Content Sales and Customer Success teams to create messaging assets and playbooks tailored to key accounts
- Maintain and refine account and contact databases to ensure precise targeting across campaigns; collaborate with Operations to support data hygiene and reporting
- Manage external vendors and partners to deliver campaign components on time and on budget
- Lead A/B testing strategies across creative landing pages and channels to optimize engagement and conversion outcomes
- Develop and share regular reporting cadences (weekly monthly quarterly) to key stakeholders summarizing performance trends learnings and opportunities
- Contribute to the evolution of the ABM strategy by identifying new platforms tactics and best practices
- Support the vision and values of the company through role modeling and encouraging desired behaviors
- Participate in various company initiatives and projects as requested
Skills and Qualifications:
- Bachelors degree
- 4 years of digital marketing experience paid media demand generation or ABM
- Hands-on expertise with key media platforms including LinkedIn Facebook programmatic display content syndication and CRM/marketing automation systems (e.g. Salesforce Marketo)
- Strong analytical skills with a data-driven mindset: ability to analyze campaign performance generate insights and make optimization recommendations
- Proven project management skills with ability to own initiatives from strategy through execution balancing short term needs with long-term goals
- Comfort managing vendor relationships and coordinating external partners to achieve program goals
- Eagerness to innovate test new strategies and continuously improve performance with a growth mindset
- Desire and ability to be a team player in a collaborative entrepreneurial and dynamic environment
Benefits Compensation at PitchBook:
Physical Health
- Comprehensive health benefits
- Additional medical wellness incentives
- STD LTD AD&D and life insurance
Emotional Health
- Paid sabbatical program after four years
- Paid family and paternity leave
- Annual educational stipend
- Ability to apply for tuition reimbursement
- CFA exam stipend
- Robust training programs on industry and soft skills
- Employee assistance program
- Generous allotment of vacation days sick days and volunteer days
Social Health
- Matching gifts program
- Employee resource groups
- Subsidized emergency childcare
- Dependent Care FSA
- Company-wide events
- Employee referral bonus program
- Quarterly team building events
Financial Health
- 401k match
- Shared ownership employee stock program
- Monthly transportation stipend
*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.
Compensation
- Annual base salary: $85000-$110000
- Target annual bonus percentage: 10%
Working Conditions:
We believe our business and our culture are strongest when we work together in person. We also know that its helpful to have some flexibility to work remotely. Most roles work in the office 5 days/week and some are expected to work in the office 4-5 days/week. The current expectation for this role is that you are working in the office 5 days/week and that you are in the office full-time during the training period for which the length varies by role. During an initial phone screen the team will discuss expectations for this specific position.
The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.
Life At PB:
We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. Its our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view listening to others learning and reflecting on what weve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.
We are excited to get to know you and your background. Concerned that you might not meet every requirement We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.
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Required Experience:
Manager
Employment Type
Full Time
