Senior Salesforce Marketing Cloud Specialist
Senior Salesforce Marketing Cloud Specialist
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1 Vacancy
Job Description
At GE Appliances a Haier company we come together to make good things for the fastest-growing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.
The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.
Interested in joining us on our journey
Were seeking an experienced Salesforce Marketing Cloud (SFMC) Specialist to lead day-to-day operations across our multi-brand portfolio. This is a hands-on role focused on ensuring best-in-class deliverability operational excellence and continuous optimization of our digital marketing programs. Youll collaborate closely with CRM Strategy Brand Marketing and MarTech teams to maintain a scalable data-driven SFMC architectureone that powers more personalized effective and cross-channel customer experiences.If youre passionate about email and SMS marketing excited by testing and automation and eager to help build a best-in-class marketing tech stack wed love to meet you.
Position
Senior Salesforce Marketing Cloud SpecialistLocation
USA Louisville KYHow Youll Create Possibilities
Key Responsibilities
SFMC Operations & Execution (50%)
Build test and deploy promotional email and SMS campaigns across GE Appliances brand portfolio
Develop and maintain customer journeys triggered sends automations and campaigns using Journey Builder Automation Studio Marketing Cloud Connector and Mobile Studio
Manage campaign workflows and deployment timelines maintaining accuracy through Jira ticketing and calendars
Audience & Data Management (20%)
Own segmentation strategies including management of publication and suppression lists
Maintain and query data extensions using SQL and manage API integrations and data imports
Support object-triggered automations and customer lifecycle triggers
Monitor and escalate error alerts to ensure minimal disruption and rapid resolution
Documentation & Cross-Functional Collaboration (20%)
Partner with stakeholders to align campaign planning with brand goals and audience strategies
Maintain detailed documentation of processes playbooks and platform standards
Champion SFMC best practices and lead the evaluation and piloting of new platform capabilities
Analytics Testing & Optimization (10%)
Define campaign KPIs and performance benchmarks in partnership with CRM and Analytics teams
Design and run A/B and multivariate tests; analyze results and recommend optimization strategies
Lead continuous test & learn initiatives to improve personalization deliverability and engagement
What Youll Bring to Our Team
Qualifications & Requirements
Bachelors degree from an accredited institution
5 years of hands-on experience managing Salesforce Marketing Cloud at scale
Deep working knowledge of Mobile Studio including SMS/MMS and mobile push best practices
Strong proficiency in Marketing Cloud Analytics (Analytics Builder) Datorama or Tableau
Ability to translate complex technical concepts into business-relevant insights
Self-starter with excellent organizational skills and experience managing multiple projects in a dynamic environment
Preferred Qualifications
Experience in a multi-brand B2C environment ideally within consumer products or appliances
Familiarity with Salesforce CRM Cloud and its integration with SFMC
Proficiency in AMPscript SQL and basic SSJS for personalization and data transformation
Working knowledge of Agile project management methodologies and tools such as Jira or Asana
#LI-DL1
Our Culture
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.
By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply please send an e-mail
Required Experience:
Senior IC
Employment Type
Full-Time
