Senior Digital Marketing Specialist - Merchandising

At GE Appliances a Haier company we come together to make good things for the fastest-growing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.

The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.

Interested in joining us on our journey

Position

Location

How Youll Create Possibilities

Key Responsibilities

• Lead Digital Merchandising Strategy
  Develop and execute a comprehensive digital merchandising strategy across multiple brand websites to drive consumer engagement online growth conversion and retention.

• Optimize Onsite Experience
  Improve the web commerce experience by optimizing brand storytelling product presentation site navigation sorting rules bundling strategies and cross-sell/up-sell opportunities.

• Search Optimization
  Own and enhance the onsite search experience to improve content discoverability and relevance across all platforms.

• New Product Launches
  Partner with the Acquisition Lead to seamlessly introduce new products online ensuring strategic placement and impactful digital support.

• Consumer Experience & Content Strategy
  Translate brand and marketing objectives into intuitive engaging and conversion-focused digital experiences. Develop content strategies that bring each brands identity to life on-site.

• Performance Analysis & Reporting
  Track analyze and report on KPIs such as site traffic conversion rate bounce rate average order value and search performance. Leverage insights to inform continuous improvement.

• Workflow & Project Management
  Manage internal requests through JIRA organize cross-functional meetings and ensure projects progress smoothly from initiation through launch.

• Cross-Functional Collaboration
  Lead and coordinate with internal teamsincluding Digital Brand Advertising Product IT UX Sales and Legalalong with agency partners to align strategy and execution across all digital touchpoints.

• Ecommerce Trends & Continuous Improvement
  Stay current on digital merchandising trends and ecommerce best practices. Lead ongoing website enhancements that drive performance and innovation.

• SEO & SEM Alignment
  Understand and support Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts to maximize organic and paid performance.

• Leadership Communication
  Drive regular performance updates and insights to key stakeholders and senior leadership ensuring visibility and alignment on initiatives and results.

What Youll Bring to Our Team

Qualifications

• Bachelors degree in Marketing Business or related field

• 5 years of digital merchandising or ecommerce experience

• Proven ability to manage KPIs sales targets and merchandising performance metrics

• Experience with web analytics tools (e.g. Google Analytics Adobe Analytics) and ecommerce platforms

• Strong project management and organizational skills; experience managing agency and vendor relationships

• Excellent verbal written and interpersonal communication skills

• Demonstrated ability to collaborate across departments in a matrixed environment

Preferred Qualifications

• Masters degree in Marketing Business or related discipline

• Experience managing multiple brands in an omni-channel retail or consumer environment

• Strong understanding of digital marketing channels including paid media SEO and content marketing

• Strategic thinker with a bias for action and a passion for user experience and data-driven decision-making

• Strong presentation skills with the ability to influence and gain alignment at all levels

• Experience working in agile or iterative development environments

• High level of initiative and entrepreneurial mindset

• Proven track record of delivering successful merchandising programs and measurable business outcomes

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.

By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply please send an e-mail