Head of Marketing
Head of Marketing
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Job Description
Were looking for a strategic marketing leader to shape and grow IMCs employer brand across the APAC region. In this lead role youll set the vision and strategy for how we attract top talent across both campus and experienced hires through strong positioning standout campaigns and targeted regional initiatives.
The role sits within the APAC HR recruitment and marketing team with dotted-line accountability to the Global Head of Marketing and the APAC Managing Director. Youll also lead a small high-performing team with one direct report overseeing regional execution and supporting the delivery of global marketing initiatives.
What youll do:
- Lead APAC recruitment marketing: in collaboration with the recruitment team set and drive the strategy for how IMC attracts and engages top talent across both campus and experienced hire.
- Execute the global brand strategy in-region: activate IMCs global brand strategy across APAC markets ensuring consistency in positioning tone and visual identity while adapting for cultural relevance and audience resonance.
- Collaborate across regions: work closely with global marketing and other regional marketing leads in Europe the US and India to share insights align messaging and contribute to a cohesive global brand experience.
- Strategic campaign oversight: provide direction for campaigns across campus recruitment experienced hire and brand-led initiatives (e.g. trading challenges Team Liquid chess and gaming initiatives) including creative briefing channel strategy and performance analysis.
- Act as a senior partner: work alongside business leaders global marketing recruiters and HR to translate hiring goals into marketing strategies that drive awareness engagement and conversion.
- Own content and storytelling strategy: oversee the creation of compelling narratives and content across digital social video and events designed to elevate IMCs brand and reflect our people culture and ambition.
- Identify and manage brand partnerships and sponsorships: lead the development of regional partnerships and sponsorships that support brand-building and community engagement objectives working closely together with global marketing.
- Measure and optimise: define KPIs monitor impact and work with global counterparts to share learnings and continuously improve campaign effectiveness and brand performance.
About you:
- 10 years experience in brand marketing or employer branding ideally within high-growth fast-paced or technical environments
- Passionate about employer branding candidate experience and building campaigns that attract the best and brightest
- Strong strategic thinking and storytelling skills with a deep understanding of what drives talent engagement across campus and experienced audiences
- Confident advising senior stakeholders and collaborating across functions and regions
- Experienced in leading marketing strategy agency relationships and multi-market initiatives
- Data-driven mindset with the ability to set clear KPIs and translate insights into action
- Familiarity with APAC markets and cultural nuances across Australia and New Zealand. Hong Kong and China are a plus.
About Us
IMC is a global trading firm powered by a cutting-edge research environment and a world-class technology backbone. Since 1989 weve been a stabilizing force in financial markets providing essential liquidity upon which market participants depend. Across our offices in the US Europe Asia Pacific and India our talented quant researchers engineers traders and business operations professionals are united by our uniquely collaborative high-performance culture and our commitment to giving back. From entering dynamic new markets to embracing disruptive technologies and from developing an innovative research environment to diversifying our trading strategies we dare to continuously innovate and collaborate to succeed.
Required Experience:
Director
Employment Type
Full Time
