Email Marketing Copywriter
Email Marketing Copywriter
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Salary Not Disclosed
1 Vacancy
Job Description
Job Description
A Randstad client in Washington DC is seeking a creative and performance-driven Email Marketing Copywriter to craft compelling email content that drives engagement across marketing campaigns lifecycle journeys and transactional touchpoints. This role requires a strategic thinker who can adapt brand voice for diverse audiences write impactful subject lines and preheaders and collaborate with cross-functional teams to shape cohesive email experiences that align with campaign objectives and performance goals.
Key Responsibilities:
- Write clear persuasive and on-brand email copy for marketing transactional and lifecycle communications
- Develop subject lines and preheaders that increase open rates and user engagement
- Adapt tone and messaging to resonate with various audience segments
- Collaborate with designers CRM managers and strategists to deliver cohesive and effective email content
- Ensure copy aligns with campaign goals and brand standards while maintaining a balance between creativity and performance
- Apply storytelling techniques that capture attention and encourage user action
- Incorporate accessibility best practices into email content
- Leverage knowledge of email platforms (e.g. Salesforce Marketing Cloud) to optimize message format
- Use performance metrics to inform content improvements
- Support copy needs across all stages of the customer journey
Employment Type
Full Time
