drjobs Email Marketing Manager

Email Marketing Manager

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1 Vacancy
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Job Location drjobs

Bucharest - Romania

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. Were committed to creating category-leading enterprise software that unleashes that power.

To make that happen we need people who are curious self-propelled generous and genuine. People who love being part of a fast-moving fast-thinking growth company. And people who careabout each other about UiPath and about our larger purpose.

Could that be you

Your mission

As an Email Marketing Manager youll deliver best-in-class email and marketing automation support for both regional and global demand generation campaigns. Youll collaborate closely with cross-functional teams to support a wide range of marketing initiatives including events webinars whitepapers account-based marketing and partner programs while ensuring alignment with corporate brand guidelines and industry best practices.

What youll do at UiPath

  • Campaign Execution: Implement marketing automation and email best practices to support global demand generation and regional marketing teams

  • Campaign Development: Build and deploy campaigns using Marketo including QA campaign flow setup email and landing page creation (from templates) and media tracking

  • Email Strategy: Collaborate with Marketing Program Managers to shape email strategies aligned with business goals

  • Design & Optimization: Design and refine email campaigns acting as a strategic advisor and best practices consultant

  • Performance Analysis: Analyze and report on campaign performance to improve email effectiveness and marketing impact

  • Compliance: Ensure campaigns comply with GDPR and other relevant data protection regulations

  • Testing & Optimization: Conduct A/B and multivariate testing on templates segmentation messaging calls-to-action and timing

  • Reporting: Maintain weekly and monthly KPI reports and analyze their impact on overall business and campaign goals

  • Brand Alignment: Ensure all campaigns follow brand guidelines and global email standards

  • List Management: Build and segment accurate target lists to support campaign objectives

  • Program Integration: Verify tracking and program integrations function properly prior to deployment

  • Template Customization: Familiarity with HTML/CSS for customizing email templates is a strong plus

  • Certifications: Certifications in email marketing or marketing automation platforms (e.g. Marketo Certified Expert) are a plus.

What youll bring to the team

  • Experience: Minimum 3 years of hands-on experience with marketing automation platforms: Marketo strongly preferred

  • Platform Proficiency: Deep understanding of email marketing platforms and campaign execution

  • Analytical Skills: Ability to interpret performance data and translate it into actionable recommendations

  • Collaboration: Strong communication and collaboration skills across cross-functional and regional teams

  • Technical Aptitude: Comfortable with HTML/CSS for light email template customization

  • Regulatory Awareness: Solid understanding of GDPR and email compliance requirements

  • Testing Expertise: Proven experience with A/B and multivariate testing strategies

  • Strategic Mindset: Ability to think strategically while managing day-to-day campaign execution

  • Results-Driven: Track record of delivering measurable results
    through email marketing initiatives.

#LI-CS1

Maybe you dont tick all the boxes abovebut still think youd be great for the job Go ahead apply anyway. Please. Because we know that experience comes in all shapes and sizesand passion cant be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role the number of hybrid office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age race color religion sex sexual orientation gender identity and expression national origin disability neurodiversity military and/or veteran status or any other protected classes. Additionally UiPath provides reasonable accommodations for candidates on request and respects applicants privacy rights. To review these and other legal disclosures visit our .


Required Experience:

Manager

Employment Type

Full-Time

Company Industry

Department / Functional Area

Marketing

About Company

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