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1 Vacancy
Responsibilities:
The selected candidate would be required to offer consumer insights and strategic input for our marketing activities mainly focused on fortifying our value-added marketing services. This role would lead qualitative and quantitative market research & measurement programs for the LAC Region focused primarily on Mexico. The job requires cross-functional activities and work in partnership with the entire local marketing team. Specific responsibilities include:
Develop research brief: objectives methodologies and action standards.
Support RFP process: brief and proposal request with potential vendors. Conference calls with vendors Q&A sessions and e-mails.
Proposal evaluation: review proposal meet/work with procurement for negotiation and present recommendation to internal and external clients.
Prepare approval documents: request Purchase Orders Contracts Statement of Work Risk assessment vendor risk questionnaire as applicable.
Monitor on field progress (Vendor status reports/calendars/check for inconsistencies/ follow-ups)
Develop and update status report of all Market Research projects. Provide continuous status to internal and external clients.
Design and review questionnaires / moderators guides aligned with project objectives.
Review results gather insights prepare impactful presentations and present findings to clients.
Provide Country level trends and consumer insights reports cross referencing internal and external sources for internal and external presentations about key segments generations or topics.
Support Marketing Strategies and Team with Consumers Insights brand and advertising tracking analysis.
Leverage Regional tools to create country specific reports and presentations.
Analyze current research (Brand and Campaign tracking U&A etc.) to recommend action plans and leverage on value-added services proposals.
Present Consumer Insights at local client meetings events and webinars
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications :
Basic Qualifications
8 or more years of work experience in Market Research with a bachelors degree or at least 5 years of work experience in Market Research with an Advanced Degree (e.g. Masters MBA)
Fluent in Spanish and English
Preferred Qualifications
9 years of work experience with a bachelors degree or 5 or more relevant years of experience with an Advanced Degree (e.g. Masters MBA)
Market Research experience required qualitative and quantitative methodologies from the vendor or client side.
Strong analytical skills. Ability to create analysis and data breakdowns in Harmony or similar market research tools and databases.
Strategic thinking to generate insights and recommend action plans.
Commercial approach to build value added propositions to clients.
Robust project management experience and strong process orientation
Fluent in Spanish and English
Excellent knowledge of PowerPoint Excel and Word.
Story-telling skills in creating reports and analysis.
Must be able to handle a wide variety of projects simultaneously.
Good communication (written and verbal) skills.
Teamwork interpersonal & customer service skills
Strong financial acumen
This role is open to VISA internal applicants.
Travel Requirements
- This position requires the incumbent to travel for work 10% of the time.
Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers reach with hands and arms and bend or lift up to 25 pounds.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Full-time
Full-time