Industry: MFI
Job Summary:
Our client a reputable MFI in Cambodia is hiring a Marketing Manager to lead digital and AI-powered marketing initiatives. The role focuses on promoting financial products enhancing customer engagement and supporting brand development.
Main Responsibilities:
- Lead and manage marketing campaigns across multiple digital platforms.
- Develop and execute AI-powered marketing strategies tailored to financial products and services.
- Utilize AI tools to improve customer targeting segmentation and engagement.
- Collaborate with cross-functional teams to support brand development and drive performance marketing.
- Apply a data-driven approach to decision-making and campaign optimization.
- Prepare and submit timely reports on campaign performance and marketing insights.
Main Requirements:
- Bachelors or Masters degree in Marketing Business Data Science or a related field.
- 3-5 years of experience in digital marketing with exposure to AI integration.
- Strong understanding of financial services and consumer behavior.
- Proficiency in CRM platforms marketing analytics tools and AI technologies.
- Excellent communication analytical and leadership skills.
- Familiarity with AI tools for marketing is a strong advantage