SEM Specialist
SEM Specialist
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Job Description
Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences diagnostics and biotechnology
At Cytiva one of Danahers 15 operating companies our work saves livesand were all united by a shared commitment to innovate for tangible impact.
Youll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danahers system of continuous improvement you help turn ideas into impact innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines new medicines and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us working on challenges that truly matter with people that care for each other our customers and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System which makes everything possible.
What you will do
- Support the development and execution of global paid search campaigns
- Own paid campaign planning ideation creation distribution amplification and analysis
- Work cross-functionally with internal and external stakeholders to achieve project goals and objectives and share best practice standard work and guidance for first in class execution
- Manage and/or liaison with agency on campaign execution
- Ensure ad copy complies with Cytivas brand guidelines and local regulatory requirements and perform A/B testing
- Track progress of campaigns for effectiveness and use data to drive continuous improvement and drive ROI through creative and efficient bidding techniques
Who you are:
- Bachelors degree in marketing or a related field and 3 years experience independently managing enterprise paid search campaigns (Google Bing)
- Google AdWords and Google Analytics proficiency is a MUST
- First-hand experience building and maintaining a campaign from the ground up
- Knowledge of integrated marketing strategy and how paid search supports organic search social etc.
- Strong project management and organization skills with keen attention to detail
- The ideal candidate will own the paid search strategy and work with our agency to maximize spend
Preferred experience:
- Preferred: life sciences product/industry acumen
- Preferred: In-house and agency experience
- Preferred: Adobe Analytics Experience
- Preferred: experience working with international teams managing global campaigns
Join our winning team today. Together well accelerate the real-life impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges architecting solutions that bring the power of science to life.
For more information visit .
At Danaher we value diversity and the existence of similarities and differences both visible and not found in our workforce workplace and throughout the markets we serve. Our associates customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
