Digital Content Specialist - Onsite
Digital Content Specialist - Onsite
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Job Alert
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$ 50000 - 60000
1 Vacancy
Job Description
Join Our Team Digital Content & Campaigns Specialistat Hoselton Auto Mall!
Location: East Rochester NY
Salary Range: $50000 - $60000 based on experience.
This position is afull-time day shift Mon-Friand requires you to work on-sitehere in East Rochester NY.
About Us:
Hoselton Auto Mall has been serving the East Rochester community for over 100 years. We proudly represent Toyota Nissan and Chevrolet and offer a wide selection of certified pre-owned and used vehicles. Family-owned and community-focused we prioritize trust transparency and delivering exceptional experiences for both our customers and employees.
Were looking for a Digital Content & Campaigns Specialist to join our in-house marketing team. If youre creative organized and passionate about all things digital - from content to analytics - we want to hear from you.
Position Summary:
The Digital Content & Campaigns Specialist plays a key role in supporting and executing digital strategies across websites email marketing social media paid ads and more. This role works cross-functionally with all departments to ensure a consistent optimized and compelling brand experience across all digital platforms.
Key Responsibilities:
- Assist in planning and executing digital marketing campaigns including social media email marketing and PPC.
- Maintain and update multiple dealership websites to ensure all content is accurate timely and optimized for SEO.
- Write and edit marketing copy for digital platforms including social media landing pages and email newsletters.
- Create manage and respond to online customer reviews and coordinate follow-up with department managers.
- Monitor site performance; fix broken links outdated content and errors on a weekly/monthly basis.
- Manage PPC campaigns (retargeting Google Meta) in-house or with vendor support; adjust and report on performance.
- Track digital metrics through Google Analytics CRM tools and social media platforms; deliver actionable reporting.
- Manage intranet content for internal employee communication.
- Stay informed on current digital trends tools and technologies and make proactive recommendations.
Required Skills & Qualifications:
- 25 years of experience in digital marketing or a related role
- Proficient in CMS tools (WordPress preferred) Google Analytics and email marketing platforms
- Experience with PPC advertising and Facebook Ad Manager
- Strong understanding of SEO principles and website best practices
- Excellent writing editing and communication skills
- Familiar with CRM systems and customer list segmentation
- Familiarity with design and editing software (Adobe Suite Canva video editing tools)
- Ability to manage multiple projects meet deadlines and collaborate with various teams
- Experience with basic HTML/CSS is preferred
- Familiarity with interface design tools (e.g. Adobe XD Figma) is a plus
Why Join Hoselton Auto Mall
- Competitive payand benefits package including Medical insurance as low as $11/week Dental insurance as low as $4/week and Vision insurance for $1/week.
- 401k and Profit-Sharing including Employer Match
- Paid time off and holidays
- Discounts on cars parts and service
- Supportive and collaborative team environment
- Opportunities for professional growth in a stable locally owned company
- Employee Appreciation Events including family events annual dinners and on-site cookouts.
- The chance to make a meaningful impact on our business and the communities we serve.
If youre ready to take your digital marketing career to the next level with a company that values innovation teamwork and community we want to hear from you!
See our Welcome to Our Family video here:
Dont or visit our Careers page at Auto Mall is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants.
Required Experience:
Unclear Seniority
Employment Type
Part-Time
