Manager, Competitive Intelligence & Market Research
Manager, Competitive Intelligence & Market Research
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Job Description
Who we are:
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Manager Competitive Intelligence & Market Research a role that is central to shaping our strategic direction by delivering actionable insights into the competitive landscape customer behaviour and global market trends/dynamics. This position will spearhead the generation of critical market and competitive insights to drive strategic decision-making and ensure a deep understanding of our industrys landscape. If you love technology and are keen to join an industry leader we would love to hear from you!
What youll do:
This role is responsible for overseeing the design and execution of comprehensive research initiatives analyzing market trends and competitor activities to identify key opportunities and threats. By delivering actionable intelligence and strategic recommendations to leadership and cross-functional teams this individual will play a pivotal role in shaping product strategy enhancing market positioning and enabling the organization to achieve its growth objectives in a dynamic and competitive environment.
How youll make an impact:
Lead mentor and develop a high-performing team of CI/MR professionals setting clear objectives providing ongoing guidance and feedback and fostering a collaborative and insights-driven team culture.
Complete performance reviews and be responsible for HR related activities for the team (development of KPAs HR Touchpoint meetings professional development).
Developing and overseeing the strategic planning execution and delivery of all market research and competitive intelligence initiatives ensuring methodologies are thorough findings are actionable and insights can inform key business strategies product development and go to market plans.
Champion the integration of market and competitive insights across the organization by establishing and managing processes for distributing intelligence reports to stakeholders (including leadership product/product marketing sales and marketing teams).
Direct the continuous monitoring and analysis of the competitive landscape market trends customer preferences and industry challenges ensuring the team provides comprehensive assessments and proactive recommendations to maintain our competitive edge.
Lead and execute Deep Dive competitive analysis on key competitors product categories or market segments.
Collaborate with senior leaders to define strategic comp intel/market research priorities and opportunities to deepen our market knowledge and competitive understanding.
Monitor and analyze global market trends technological advancements regulatory changes and evolving customer behaviours that impact our business.
Serve as a trusted advisor to senior leadership and cross-functional teams on all matters related to competitive intelligence and global market dynamics.
Establish and maintain regular reporting mechanisms (e.g. dashboards alerts) to ensure timely dissemination of critical intelligence.
What youll bring to the role:
Post-Secondary Degree in Market Research or a related field.
MBA or equivalent with a solid background in business strategy and technology is an asset.
8 years experience in market research competitive intelligence or consulting roles assessing companies/industries to support strategic decisions.
Experience in the telematics / fleet management industry is an asset.
Experience in managing a team of researchers and creating new CI/MR programs within an organization.
Experience with competitive intelligence tools and market research platforms.
Deep knowledge of our industry and competitors including how our customers use fleet management technology.
Experience working within a software/tech/engineering organization and knowledge of the high-technology industry.
Excellent verbal and written communication skills with strong interpersonal and relationship-building abilities.
Strong analytical skills with the ability to problem solve and make sense of complex quantitative and qualitative data.
Strategic mindset has a keen sense of priorities along with an ability to pivot as the landscape changes.
A strong player-coach with the ability to engage with all levels of the organization.
Technical competence using software programs including but not limited to Google Suite for business (Sheets Docs Slides).
Entrepreneurial mindset and comfortable in a flat organization.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
Required Experience:
Manager
Employment Type
Full Time
