Senior Manager - Marketing & Accessibility
Senior Manager - Marketing & Accessibility
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Job Description
Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.
At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC please visit
What youll be doing
We are seeking a Senior Marketing Manager to lead the integration of accessibility best practices across our marketing and communications efforts. This role is pivotal in ensuring compliance with the Accessible Canada Act (ACA) Accessibility for Ontarians with Disabilities Act (AODA) and Web Content Accessibility Guidelines (WCAG 2.1/2.2) while fostering a culture of inclusivity and accessibility.
As a Senior Marketing Manager you will collaborate with cross-functional teams to champion accessibility as a core pillar of marketing excellence. You will translate complex regulatory and technical requirements into actionable guidelines conduct audits to ensure compliance and develop training programs to build capacity across teams. Your expertise will help shape accessible-by-design deliverables and ensure that all marketing content aligns with our brand and accessibility standards.
At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 1-3 days per week on-site while other days will be remote.
**NOTE: This is a 6-month temporary opportunity.**
How youll succeed
- Accessibility Leadership - Champion accessibility as a core pillar of marketing and brand excellence aligning with ACA AODA and WCAG standards. Translate regulatory and technical requirements into practical guidelines toolkits and QA processes for internal and external teams. Conduct audits of marketing content to ensure accessibility compliance (e.g. colour contrast alt text plain language etc.). Embed accessibility considerations to ensure accessible-by-design deliverables where relevant. Collaborate with cross-functional teams to structure and maintain Zero Height as a centralized repository for brand and accessibility guidelines ensuring the platform supports inclusive design principles.
- Standards & Governance - Define and evolve accessibility standards brand-aligned best practices and QA processes across marketing deliverables (e.g. social media platforms videos PDFs email and digital assets). Maintain and enhance brand guidelines templates tone of voice frameworks and visual identity systems ensuring inclusive communication. Maintain up-to-date knowledge of WCAG success criteria and changes to ACA/AODA legislation proactively adapting marketing standards. Create clear documentation checklists and review processes to streamline accessibility compliance and promote consistent adoption.
- Training & Capacity Building - Design and deliver training programs/educational sessions to internal teams and agency patterns on accessibility principles and inclusive design. Serve as a subject matter expert and cultivate a culture of design accessibility.
- Collaboration & Oversight - Partner with cross-functional stakeholders- including UX digital legal brand CX and regulatory teams. Collaborate with external agency partners and vendors to ensure accessibility requirements are understood contractually obligated and consistently met.
- Lead with expertise - Youll bridge compliance with creativity translating technical standards int actionable guidance while supporting teams in updating guidelines and improving their knowledge.
- Deliver results through standards - Youll develop document and uphold accessibility standards that improve marketing effectiveness and meet regulatory requirements.
- Influence cross-functionality - Youll build strong relationships across CIBC to ensure accessibility is embedded into systems and workflows.
Who you are
- Strategic thinker with a hands-on approach and strong project management skills.
- Detail-oriented with a commitment to excellence quality and compliance.
- Experience performing accessibility audits and developing remediation recommendations for web email social media video PDF.
- Understanding of creative and brand systems and how to align accessibility with visual and verbal identity standards.
- 7 years of progressive experience in marketing creative services or digital content with at least 3 years in accessibility and inclusive design.
- Deep understanding of accessibility standards including WCAG 2.1/2.2 and their application to marketing and digital communications including websites PDFs videos emails and social media.
- Strong knowledge of relevant accessibility legislation: ACA AODA and applicable provincial/federal standards.
- Proven ability to lead accessibility integration within creative and content workflows and to assess marketing output for compliance.
- Experience with accessibility testing tools and assistive technologies (e.g. screen readers contrast analyzers HTML/CSS validators).
- Effective communicator skilled in simplifying complex regulations for non-technical audiences
- Certification in accessibility (e.g. CPACC WAS Trusted Tester) is considered a strong asset.
- You put our clients first. You engage with purpose to find the right solutions. You go the extra mile because its the right thing to do.
- Youre motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.
- Youre goal oriented. Youre motivated by accomplishing your goals and delivering your best to make a difference.
- Youre passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity.
- Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.
#LI-TA
What CIBC Offers
At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential.
We work to recognize you in meaningful personalized ways including a competitive compensation a banking benefit* wellbeing support and additional offers such as employee and family assistance programs and MomentMakers our social points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
*Subject to program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact
You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation coding French proficiency MS Office). Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.
Expected End Date
Job Location
Toronto-81 Bay 33rd FloorEmployment Type
Temporary (Fixed Term)Weekly Hours
37.5Skills
Accessibility Compliance Accessibility Standards Accessible Design Analytical Thinking Campaign Development Communication Customer Engagement Leadership Marketing Campaign Analysis Marketing Planning Operational Efficiency People Management Project Management Web Content Accessibility Guidelines (WCAG)Required Experience:
Senior Manager
Employment Type
Full-Time
