Qualitative Director & Client Business Partner ( SEA)

The Qualitative Director & Client Business Partner will lead the Business Development for Qualitative opportunities on targeted accounts and the Consumer Insights (Qualitative) projects being brought into the business. The successful candidate will proactively generate positive engagement and meaningful dialogues regularly with senior decision makers in the identified prospective clients by understanding their business needs maintaining a trusted relationship and propose solutions to answer those needs.  

• Responsible for an annual revenue target to be executed / developed through new business in the year.   
• Work together with Vertical Leaders / Customer Success Teams and independently identifying and addressing clients business issue or project brief with the support from the technical teams proposing the right & relevant solution.  This includes developing & presenting the proposed solution to clients.   
• Further foster strategic clients relationship with detailed account plans to cross sell or introduce new services with the aim to provide impactful solutions to clients business issues and how we grow the key prospective clients strategically and structurally.  
• Lead/participate in the contract negotiation process to ensure win/win  
• Provide ideas and thoughtful insights into new ideas and initiatives for clients showing competency in Thought Leadership  
• Accountability for the relevant KPIs; continuous monitoring of actual versus budgeted performance  
• Review and finalised draft designs (ie proposals tools analytic plans reports workshops)  
• Actively drive issue-based analyses deliver proactive insights and build effective analytical presentations and consultative storytelling to clients through insightful and actionable recommendations  
• Develop and deliver workshops thought leadership and other client facing deliverables as appropriate  
• Team resource management leading to on time delivery & meeting quality expectations 
• Strong collaboration with Vertical Leaders / Customer Success and the existing Qual Team    
• Drive company initiatives and reinforce key messages  
• Effectively manage NIQ business processes relative to revenue and expense management  
• Full compliance with our costing leads pipeline and revenue systems in timely manner 

Qualifications :

• Bachelor Degree is required
• 12 years of proven research experience in Qualitative Research across diverse categories such as FMCG Telecoms Finance
• Expert knowledge of qualitative research techniques and methodologies (including but not limiting to focus groups in-depth interviews ethnography and observations).
• Able to articulate valuable insights into powerful and impactful reports
• An attitude of the doer and passionate about making a difference
• Excellent client management and relationship building skills and ability to converse with mid-level stakeholders in client organization.  
• Proficient in Microsoft Excel & PowerPoint familiar with Sales Loft PBI Salesforce alike  
• Ability to draw insights and good story telling skills  
• Excellent written & verbal communication skills
• Fluent in English and Thai

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:  Work :

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