Chief Marketing Officer

We are banking at another level.

Choosing BDC as your employer means working in a healthy inclusive and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:

• Flexible and competitive benefits including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions a Defined Benefit Pension Plan a $750 wellness and health care spending account to name a few

• In addition to paid vacation each year five personal days sick days as necessary and our offices are closed from December 25 to January 1

• A hybrid work model that truly balances work and personal life

• Opportunities for learning training and development and much more...

Join Our Team and Shape the Future of BDC!

POSITION OVERVIEW

Are you a visionary marketing leader with a passion for driving growth and innovation BDC is looking for a dynamic and strategic Chief Marketing Officer (CMO) to join our Senior Management Committee (SMC) and lead our marketing efforts to new heights. As the CMO you will play a pivotal role in establishing BDCs strategic positioning in the marketplace. You will have the opportunity to make a significant impact on Canadian entrepreneurs and other business community stakeholders.

Why BDC

At BDC we are committed to supporting Canadian entrepreneurs. Weve been working with business owners for more than 80 years. We know their challenges and we understand their needs. And we want them to grow and succeed. We offer a collaborative and inclusive work environment where your ideas and contributions are valued. Join us and be part of a team that is dedicated to empowering a nation of dreamers and doers to build a better tomorrow for all.

CHALLENGES TO BE MET

• Strategic Leadership: As a key member of BDCs Senior Management Committee you will help determine and achieve corporate and business strategies plans and investments to fulfill BDCs mission and mandate.

• Marketing Vision: Lead the definition and implementation of the strategic vision and operational direction for BDCs marketing plan enhancing our position in niche markets and the broader business community.

• Innovative Campaigns: Create and lead all marketing strategies overseeing the implementation of tactical plans that align with BDCs corporate vision and mandate. Drive growth through advanced campaign automation and multichannel campaigns.

• Client Experience: Lead the evolution of BDCs client experience (CX) vision and strategy ensuring a seamless and positive experience across all client touchpoints.

• Market Intelligence and Lead Generation: Develop segmentation competitive analysis market intelligence prospecting and lead generation to support market activity levels nationally and regionally.

• Brand Positioning: Position BDC as a leading-edge organization by aligning and guiding our advertising interactive programs electronic and social media initiatives and communications.

• Partnerships and Events: Lead the creation and planning of national advertising campaigns regional deployment and a comprehensive strategy for events partnerships and field marketing.

• People Leadership: Promote BDCs people management strategy to attract retain and motivate top talent. Build a strong team of senior leaders to meet current and future resourcing needs.

WHAT WE ARE LOOKING FOR

• Educational Background: University degree in marketing; a graduate degree is an asset.

• Experience: At least 20 years of relevant experience with 5 to 7 years in a senior management role.

• Experience in the financial services sector is a significant asset.

Skills and Competencies:

• Broad and deep understanding of marketing financial services products and financial instruments.

• Strategic capabilities to develop and implement strategies that increase value and deliver on organizational objectives.

• Deep understanding of the digital environment data & analytics and evolving tools and platforms used to improve operations and client experience.

• Ability to quickly gain credibility and influence senior management and Board members.

• Strong communication and collaboration skills with the ability to work with cross-functional teams across business lines and regions.

• Strong people leadership capabilities with the ability to lead transformations and manage a team of highly specialized professionals.

• Ability to operate well in an ambiguous and rapidly changing environment.

• Fully bilingual in French and English both verbal and written.

This positions duties require access to confidential information. As a condition of employment the position therefore requires a secret security clearance. The selected candidate will therefore have to submit to an investigation by the Canadian Security Intelligence Service. Satisfactory results are a condition of employment.

Proudly one of Canadas Top 100 Employers and one of Canadas Best Diversity Employers we are committed to fostering a diverse equitable inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application please do not hesitate to contact us at .

While we appreciate all applications we advise that only the candidates selected to participate in the recruitment process will be contacted.