Senior Partner Marketing Manager

We are looking for a Senior Partner Marketing Manager to build and scale partner-facing demand generation enablement and go-to-market programs that support Posits global partner/ alliance ecosystem including Snowflake Databricks AWS Microsoft and Google. As Senior Manager of Partner Marketing you will be a critical player in shaping global partner marketing strategy helping drive pipeline growth expanding partner engagement and bringing new program ideas to life. This role reports to the VP of Growth Marketing and seeks to understand the goals of the business and form project teams of domain experts to execute the campaigns and drive towards the desired goals. This role will focus on executing integrated multi-channel campaigns and events in collaboration with key strategic partners including hyperscalers and cloud providers.

This highly cross-functional role will directly impact our GTM execution and revenue strategy by bringing field and partner marketing best practices to life. If you thrive on working at the intersection of alliances sales and marketing and want to shape how partners engage with a category leader wed love to meet you.

What you will own:

• Develop and execute joint go-to-market plans with key tech alliances (Snowflake Databricks AWS etc.) to drive partner pipeline and brand visibility
• Build and scale integrated partner marketing programs including co-branded content webinars newsletters digital activations and field events
  Manage campaign and growth marketing aspects of partner-related events (e.g. Databricks Summit Snowflake Data for Breakfast etc.)
• Define and track KPIs for all partner campaigns and report results with actionable insights
• Manage partner co-marketing agreements MDF budgets and partner communications
  
  

What you will assist with:

• Collaborate with Sales and Alliances to align GTM efforts and jointly grow shared pipeline
• Work closely with the PMM Product and Creative and WEB teams to develop and launch campaign assets
• Partner with Revenue Operations to ensure campaign tracking attribution and lead management
• Support internal enablement by creating training materials and talking points for sales
  
  

What you will learn:

• Deep understanding of Hyperscaler partner ecosystems (Microsoft AWS Google)
• Familiarity with marketing tools like Marketo Salesforce 6sense and JIRA
• How to adapt marketing strategies to new partners and verticals
• Event ROI frameworks and best practices for ABX campaigns

A bit about you:

• At least 5 years of marketing experience with a significant amount of experience in partner or alliance marketing
• Experience working cross-functionally with partners and sales to co-create pipeline-driving campaigns
• Familiarity with MDF planning joint GTM planning and reporting on marketing-sourced opportunities
• Strong project management and communication skills
• Ability to thrive in a fast-paced collaborative environment
• Proven track record of developing and executing integrated campaigns across key channels that generate pipeline in close collaboration with extended team members in sales marketing customer success product management etc.
• Familiarity communicating launch dates and progress information including the content calendar to management and stakeholders.
• Experience using Marketo Salesforce6Sense/ABM tools and dashboards for campaign analysis. Independently pull metrics and reports tell a story with data and make data-informed decisions on future investments.

Within 1 month youll

• Meet with core stakeholders across marketing sales and alliances to understand key partners and pipeline goals
• Review existing partner campaigns and materials
• Audit previous MDF usage and current GTM calendar with partners
• Create a prioritized partner marketing calendar for the next 90 days
• Understand the buyers journey and use case partner campaigns in tight collaboration with the Product Marketing Management (PMM) team.
• Get an understanding of the current KPIs review past performance through QBR content.
• Explore the various channels that get activated during execution by aligning and communicating with growth marketing peers.

Within 3 months youll

• Launch joint campaigns with 2 strategic partners (e.g. Snowflake Databricks)
• Activate a field event / new content with measurable ROI metrics
• Publish a co-branded content asset and align internal enablement resource
• Present campaign metrics and insights to key stakeholders including Sales and RevOps

Within 6 months youll

• Deliver a partner marketing pipeline report with performance insights and optimization recommendations
• Lead planning and execution for a major partner event including pre- during- and post-event motions
• Establish a repeatable framework for campaign briefing partner alignment and internal activation

Within 12 months youll

• Scale partner marketing playbooks for new and emerging partners
• Propose new program investments and budget recommendations for next fiscal year
• Be seen as a go-to expert on partner collaboration and GTM execution across the org
• Contribute to Posits growth as a category leader through strategic partner influence