Director Category Management – Bags

Bring your life

Are you passionate about leading product strategy and growing global categories with a strong consumer focus Do you have a strategic mindset deep product understanding and a collaborative leadership style If youre ready to take on a key role in shaping the future of Thules bags business this could be the perfect opportunity for you.

What youll do at Thule

In the role as Director Category Management Bags you will lead the strategic direction and global growth of Thules bags and packs portfolio. You will be responsible for developing and implementing long-term product strategies that are grounded in user insights market data and business objectives ensuring strong commercial results and a clear alignment with the Thule brand.

Youll lead a team of experienced Product Managers and work cross-functionally with Design Engineering Sales and Marketing to deliver a category roadmap that drives innovation sustainability and business growth. With full P&L responsibility you will manage the product lifecycle from concept to end-of-life ensuring a balanced assortment and competitive positioning across markets.

Your key responsibilities will include:

• Defining the strategic direction of the bags category from positioning to pricing and long-term roadmap
• Leading and mentoring a high-performing product management team
• Driving consumer and market research to inform strategic decision-making
• Identifying white space opportunities and guiding the development of new product briefs
• Owning business performance and working cross-functionally to meet revenue margin and brand goals
• Acting as the key representative for the bags category across the organization

This is a leadership role with both strategic and operational responsibility where your decisions will directly impact the product portfolio global growth and customer experience.

What you bring

To succeed in this role we believe you have a proven track record in product or category management preferably within the soft goods or outdoor industry. Youre a strong leader with a passion for building great products leading teams and aligning strategy with execution.

Additionally you bring:

• 10 years of experience in product/category management including leadership responsibility
• A bachelors or masters degree in business marketing or a related field
• Experience managing complex global portfolios and driving category growth
• A strategic mindset with strong analytical capabilities
• A hands-on collaborative approach to leadership
• Experience in the outdoor lifestyle or consumer goods industry is a strong plus

Youre motivated by delivering customer-centric products and working with teams that are passionate about quality innovation and sustainability.

Why you should join Thule

At Thule we believe in strong teamwork both within your own team and also cross-functional between teams. We strive to be an open and curious organization sharing our knowledge and inspiring one another.

Within Thule Group you will find people who have a passion for the products we make and the outdoor company we are. We share the same values and we like to have fun. All our employees have a joint responsibility to maintain that spirit and contribute to it.

Hiring Process

Apply by submitting your application and resum through apply for position at our Thule Career Site. The last day for applying is July 14 2025.

Please make sure to not wait to show your interest until the last application date as interviews are held continuously during the process and the position might be filled before the last application date. Please also note that we do not accept applications by e-mail.

For questions please contact the Talent Acquisition Partner responsible Oscar Persson at

We look forward to hearing from you!

About Thule Group

Thule is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Bring your Life and with a focus on consumer-driven innovation and long-term sustainability we develop manufacture and market products within the product categories Sport & Cargo Carriers (roof racks roof boxes and carriers for transporting cycling water and winter sports equipment and rooftop tents mounted on a car) Active with Kids & Dogs (car seats strollers bike trailers child bike seats and dog transport) RV Products (awnings bike carriers and tents for RVs and caravans) and Bags & Mounts (backpacks luggage and performance mounts).

Thule Group has about 2800 employees at nine production facilities and 35 sales offices worldwide. The Groups products are sold in 138 markets and in 2024 sales amounted to SEK 9.5 billion.

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