E-Commerce Manager-Performance Marketing
E-Commerce Manager-Performance Marketing
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Job Description
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
About the Role
We are looking for a highly motivated and analytical Performance Marketing Manager to join our growing marketing team. This role offers an exciting opportunity to work on high-impact strategic projects focused on consumer acquisition paid digital marketing and growth levers through partnerships. You will play a key role in implementing and optimizing performance marketing campaigns across various platforms working closely with brand managers ecommerce teams and external agencies.
Key Responsibilities
- Plan and execute cost-effective paid digital marketing campaigns across multiple accounts
- Collaborate with brand managers and eCommerce Key Account Managers (KAMs) to develop data-driven campaign strategies aligned with business goals.
- Monitor analyze and report campaign performance metrics ensuring ongoing optimization and improvement.
- Execute performance marketing strategies including campaign setup ad group structure creative testing audience segmentation and budget allocation.
- Use A/B testing methodologies and audience insights to improve campaign effectiveness and conversion rates.
- Generate performance reports for media performance analysis and insights.
- Track and manage marketing budgets across all paid platforms ensuring efficient spend and ROI for 2-3 accounts
- Work closely with agencies to align on campaign goals creative execution and channel strategy.
- Contribute to the brands go-to-market strategy through insights and performance data.
Your Profile
Qualifications:
- Strong analytical mindset and knowledge of performance marketing
- Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are overachieved.
- Tracking and reporting campaign results analyzing key takeaways and deriving actionable insights
- 0-2 years of digital marketing experience in brand ecommerce or digital agency
- Strong interpersonal and communication skills to connect with people from different cultures and levels both internally and externally.
- Highly organized good time management and the ability to meet deadlines
- Excellent English in written and verbal communication skills
Your responsible recruiter is Megha Saraf. Please apply online via the Beiersdorf Intranet until7th July
Required Experience:
Manager
Employment Type
Full-Time
