B2B Marketing & Lead Generation Specialist
B2B Marketing & Lead Generation Specialist
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1 Vacancy
Job Description
Position: B2B Marketing & Lead Generation Specialist
Location: On-Site Richmond Hill ON
Type: Full-Time Salary Benefits Paid Time Off
Reports To: Marketing Lead B2B/ISP Strategy
Were looking for a highly motivated B2B Marketing & Lead Generation Specialist to drive qualified leads and support campaign execution across key verticals including Healthcare Hospitality Multi-Dwelling Units (MDU) and Franchise businesses. This is a full-time on-site role based in Richmond Hill ON reporting directly to the Marketing Lead for B2B/ISP Strategy.Key Responsibilities:
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Identify and build targeted lead lists by vertical aligned to Ideal Customer Profiles (ICPs) using tools such as ZoomInfo and LinkedIn Sales Navigator
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Create and execute multi-channel outreach campaigns (email phone LinkedIn and event follow-ups) to generate Marketing Qualified Leads (MQLs)
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Collaborate with the Marketing Lead to support campaign planning and manage lead funnel tracking (e.g. demo kits webinar registrations NFR campaigns)Track and analyze campaign performance providing data-backed insights to refine messaging outreach tactics and vertical-specific strategies
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Support trade shows and industry events including lead capture and handoff processes to ensure seamless transition to Sales
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Enrich and validate lead data by researching directories associations and digital engagement signals
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Stay current on industry trends and events within priority verticals to identify new opportunities and partnerships
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Travel may be required within the province or interprovincially for trade shows events or sales support
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Minimum 5 years of experience in B2B marketing lead generation or vertical-specific sales enablement
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Bachelors degree in Marketing Business or a related field
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Proven experience with CRM platforms and list-building tools (e.g. HubSpot Salesforce ZoomInfo LinkedIn Sales Navigator)
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Strong communication skills - written verbal and interpersonal
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Data-driven approach with a strong grasp of lead scoring conversion metrics and performance reporting
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Experience working with channel or partner marketing teams is a strong asset
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Familiarity with the Canadian telecom or technology landscape is a plus
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Must be legally eligible to work in Canada
#b2bsales
Employment Type
Full Time
