Marketing Manager-KA
Marketing Manager-KA
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Job Description
Founded in 1991 Mindray is one of the leading global providers of medical devices and solutions. Firmly committed to our mission of advance medical technologies to make healthcare more accessible we are dedicated to innovation in the fields of Patient Monitoring & Life Support In-Vitro Diagnostics and Medical Imaging System.
Headquartered in Shenzhen China Mindray possesses a sound global R&D marketing and service network with subsidiaries and branch offices in 32 countries in North and Latin America Europe Africa and Asia-Pacific as well as 31 branch offices in China.
Inspired by the needs of our customers we adopt advanced technologies and transform them into accessible innovation bringing healthcare within reach. While improving the quality of care we help reducing its cost making it more accessible to a larger part of humanity. Today Mindrays products and services can be found in healthcare facilities in over 190 countries and regions. In China Mindrays products and solutions can be found in nearly 110000 medical institutions and 99% of Class A tertiary hospitals.
Designation- Marketing Manager-Strategic Key Account
No. of Positions- 01
Location- Chennai
Reporting to- Deputy Director- SKA
Exp- 12 Years
Job Responsibilities
a) Provide all kinds of direct & indirect support to the sales team in achieving their targets.
b) Mindray Brand Positioning Awareness and Differentiate between us vis-a-vis other players.
c) Influence and drive luminaries / KOLs towards us and build relationship with corporate clients
d) Prepare & Conduct and Coordinate & Participate in various conferences seminars workshops.
e) Lead the creation and execution of fully integrated consumer marketing plans including advertising public relations product launches and consumer promotion activities.
f) Getting Marketing Kits Invitations etc. prepared.
g) Work with channel partners to understand the market and plan marketing activities in the region.
h) To get market updates / competition strategy / activities and provide analysis for the same.
i) Increase value proposition of offers made to target customers.
j) Product positioning
Preference:
1) MBA in Marketing
2) Holding good PMLS domain knowledge.
3) Should have the mix of Product & Sales Management & experience in managing SKA accounts & KOL customers.
4) Analytical skills on market mapping Competition trending etc are a must to value add the Profile
Measurement:
a) Brand positioning of Mindray;
b) Product Positioning
c) Personal Growth and Development.
Required Experience:
Manager
Employment Type
Full Time
