Regional Retail Manager
Regional Retail Manager
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Job Description
Position: Regional Retail Manager
Location: Southeast Asia (Flexible within the region)
Industry: Mobile Devices / Consumer Electronics
Language Requirements: Fluent in English and Chinese (Mandarin) Mandatory
Reports to: Head of Retail / Regional Director
About the Role:
Our client a leading global mobile device company is seeking a dynamic and driven Regional Retail Manager to oversee and drive the retail strategy across Southeast Asia. This role is critical to enhancing retail execution optimizing store performance and ensuring world-class customer experiences through efficient position planning retail sandbox development and display management.
Key Responsibilities:
1. Retail Sandbox Management
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Lead the implementation of the Retail Sandbox model across Southeast Asian markets.
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Guide and support country teams and retail agents in optimizing retail investment strategies aligned with local market dynamics.
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Drive adoption of sandbox standards to ensure consistency in experience and performance.
2. Position Construction & Store Development
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Promote the rollout and setup of various retail positions (e.g. shop-in-shop experience zones flagship areas).
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Track construction progress across markets and coordinate with suppliers for timely delivery and setup.
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Manage and audit position assets ensuring agents regularly input and update store data in internal systems.
3. Display Standards & Retail Execution
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Develop and adapt display standards tailored for Southeast Asias unique market preferences.
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Refresh and localize display guidelines for new product launches ensuring sampling and visual merchandising meet brand expectations.
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Enforce a closed-loop inspection process to ensure consistency and quality in-store execution across the region.
Qualifications & Experience:
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Bachelors degree in Business Marketing Retail Management or related field.
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Minimum 6 years of experience in retail management preferably in the mobile device electronics or FMCG sectors.
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Proven track record in multi-country retail operations especially within Southeast Asia.
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Strong experience in managing store setups supplier coordination and retail execution.
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Excellent project management communication and stakeholder management skills.
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Fluent in English and Chinese (Mandarin) This is a mandatory requirement for this role.
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Additional regional language skills are a plus.
Why Join
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Be part of a globally recognized and innovative mobile device brand.
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Lead regional strategies that directly impact consumer experience.
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Work in a collaborative high-growth environment with strong career progression opportunities.
Employment Type
Full Time
