Director, Digital Data Collection & Privacy

What is the opportunity

Our Client Data Science & Engineering team is responsible for building and utilizing some of the largest data sets in Canada. Our Digital Data a key source of behavioural insights underpins our ability to optimize marketing design digital products and deliver hyper personalized experiences to consumers.

We are looking for a digitally savy data leader with a proven background setting the strategic direction and delivering high quality data solutions. Adhering to Privacy Standards the Director will shepherd the collection of data across RBCs digital and physical channels. In this role the ideal candidate will take on a product mindset to leverage tools such as Google Tag Manager (Server-side) Google Analytics 4 ObservePoint SnowPlow and other technologies to partner across the organization to deliver high quality trusted AI ready data.

What will you do

• Oversee the instrumentation of best in class client-side data across RBCs digital channels (i.e/ Mobile Apps) ensuring accurate privacy-compliant and business-aligned tracking using Google Analytics and Google Tag Manager.

• Define and execute a roadmap focused on consumer-facing data collection digital privacy consent and related privacy considerations across Web Mobile and internal applications

• Work with external and internal partners to continuously enhance RBCs data collection practice taking advantage of new technologies to improve depth and breadth of data with a focus on efficiency.

• Provide strategic direction on analytics tagging frameworks data collection governance and tool adoption (e.g. Snowplow).

• Author strategic presentations and overviews to represent teams work to leadership and stakeholders

• Champion the quality usability and availability of digital behavioral data for downstream activation and modeling.

What do you need to succeed

Must Have

• Expert knowledge of Google Tag Manager Firebase Google Analytics JavaScript and Swift

• Understanding of server side tagging solutions and privacy preserving analytics implementation

• Domain experience in Programmatic Marketing Digital Products and/or UX

• Ability to work closely with Product Owners to align data collection practices and needs to internal strategies while continuously scanning external solutions to keep RBC at the forefront of the industry

• Proven track record building team culture coaching and collaboration

• Experience leading end-to-end product development roadmaps prioritization and agile delivery

• Willingness to communicate and share knowledge

Nice to Have

• Experience with Snowplow real-time streaming Apache Flink and other event streaming or behavioral data tools.

• Past work in a data engineering role where you work with large data set via Python or SQL

Whats in it for you

We thrive on the challenge to be our best progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other reaching our potential making a difference to our communities and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits competitive compensation commissions and stock where applicable

• Leaders who support your development through coaching and managing opportunities

• Ability to make a difference and lasting impact

• Work in a dynamic collaborative progressive and high-performing team

• A world-class training program in financial services

• Opportunities to do challenging work

• Opportunities to take on progressively greater accountabilities

• Opportunities to building close relationships with clients

• Access to a variety of job opportunities across business and geographies.

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Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best effectively collaborate drive innovation and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect belonging and opportunity for all.