Director of Brand Marketing

Flex is a modern period care brand in hyper-growth mode: design-driven culture-forward and revolutionizing the way menstruators experience periods. Our creative team is at the heart of everything we do and were looking for someone whos passionate about great design excited to be part of a growing team and eager to support the growth of our creative work across multiple touchpoints.

Were looking for a strategic and hands-on brand marketing leader to drive Flexs next phase of growth. The Director of Brand Marketing will own the development and execution of integrated marketing strategies that deepen consumer relevance drive brand awareness and scale our presence in key B2B communities.. Reporting to the SVP of Marketing youll partner closely with Product Sales Operations and Finance to bring new products to market and build Flex into a household name.

Salary range: $145-160k per year commensurate with experience and equity stock options

Responsibilities

Lead Integrated Marketing Strategy & Execution

• Develop annual brand plans and 360 campaigns across paid owned earned and shared channels
• Build integrated briefs to align internal teams and agency partners around creative direction and objectives
• Oversee execution across media content PR and social ensuring consistency and quality
• Drive in-store velocity with retail marketing activations and track performance across key retailers

Scale Strategic Partnerships & Community Engagement

• Identify and manage partnerships with mission-aligned brands influencers and organizations
• Integrate partnerships into omnichannel marketing plans to drive brand equity and business results
• Develop systems to evaluate partnership ROI and scalability
• Build community programs that deepen affinity and expand reach both online and on the ground
  

Develop & Execute B2B Marketing Initiatives

• Create marketing plans to engage healthcare providers and drive education trial and recommendations
• Lead strategy and execution for medical conferences events and in-office programs
• Craft messaging and tools tailored for OBGYNs nurse practitioners and clinics
• Ensure all initiatives align with regulatory and product standards
  

Drive Grassroots & Experiential Marketing

• Design field marketing activations pop-ups and guerrilla campaigns in priority markets
• Collaborate with partners or field teams to amplify local presence and engagement
• Use cultural insights to create relevant consumer touchpoints and measure impact
  

Translate Insights into Breakthrough Creative

• Partner with research teams to mine data for key motivators barriers and tension points
• Apply insights to shape positioning messaging and creative strategy
• Test and validate concepts through iterative learning loops
  

Commercialize New Products

• Serve as brand lead throughout the Stage Gate process from ideation to launch
• Align stakeholders on go-to-market plans timelines and budgets
• Develop launch strategies packaging input and demand creation plans to ensure readiness
  

Own Marketing Budget & Performance

• Lead annual and quarterly marketing budget planning forecasting and optimization
• Collaborate with Finance to align spend with priorities and identify efficiencies
• Build business cases for high-impact investments
  

Elevate Brand Storytelling & Relevance

• Champion brand positioning and narrative development across all channels
• Guide the evolution of voice identity and category leadership
• Advocate for consistent mission-driven storytelling to fuel advocacy and earned media
  

Inspire Mentor and Develop Talent

• Manage and coach the Associate Brand Manager providing clear feedback and growth plans
• Foster a collaborative high-performing culture rooted in curiosity excellence and accountability
• Model cross-functional leadership and set clear expectations for success
  

Requirements

• 8 - 12 years of experience in brand marketing ideally spanning consumer and B2B channels
• Proven track record of developing integrated campaigns that drive awareness and business growth
• Experience engaging healthcare professionals (OBGYNs NPs) through B2B initiatives
• Background in grassroots experiential and partnership marketing
• Expertise launching new products and leading cross-functional collaboration
• Strong financial acumen and budget ownership experience
• Exceptional leadership communication and strategic thinking skills
• Passion for menstrual health and building brands with cultural impact

In Your First 30 Days You Will:

• Get up to speed on Flexs brand team and business priorities
• Build relationships with cross-functional partners and stakeholders
• Review current campaigns partnerships and budgets
• Align with your direct report on goals and expectations
• Identify quick wins and areas of immediate focus

By 60 Days You Will:

• Lead planning for upcoming campaigns and priority brand moments
• Begin optimizing partnerships and B2B programs
• Shape updated messaging and creative briefs
• Align teams on near-term priorities and establish performance tracking rhythms

By 90 Days You Will:

• Launch or relaunch a key brand or B2B initiative
• Present a refreshed brand and marketing roadmap
• Drive early wins in awareness engagement or in-store velocity
• Be seen as a strategic leader and voice shaping Flexs next chapter

Our shared values

• Lead with Intention: Leaders are made not born. Leadership is a practice of intention. And through that intention is how we will ultimately succeed in realizing our mission and vision.
• Embrace Accountability: We are imperfect in our actions results and even sometimes our intentions. By making accountability a practice we destigmatize failure increase trust with others and accelerate learning both at the individual and the team level.
• Practice a Growth Mindset: Growth comes at the edge of our comfort zone. We repeatedly place ourselves there by risking failure and embracing the challenges that failure presents us to own our growth and support others in theirs.
• Be You: We want people to show up as they are because that creates a healthier more dynamic and effective work environment. Just as much to do with being oneself its everyones responsibility to create space for others to be their authentic self as well.

About Flex

The Flex Company was founded on the belief that people deserve innovative sustainable life-changing period products. After years of disappointment and discomfort trying dozens of products Lauren Schulte Wang founded Flex to create body-safe medical grade alternatives that outperform traditional period products. Flex Disc and Flex Cup generate 60% less waste and have the capacity of up to three super tampons all while maintaining the highest level of comfort through inventive engineering and rigorous testing.

Flex is sold at over 28000 stores across the US and is the #1 better for you period brand based on units sold. Committed to making its life-changing products accessible to as many people possible Flex is available at Target CVS and Walgreens and at .

Flex is an equal opportunity employer. We recruit employ train compensate and promote regardless of race ethnicity religion sex gender age and other protected categories. From our hiring practices to the design of our flagship products we believe equity and diversity is critical to the ideas talent and processes that help us create the most positive impact for our customers and for each other. We encourage people of all backgrounds and identities to apply to be a team member here. Moreover Flex considers for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Flex collects personal information from candidates as part of the application and hiring process. California residents can view our CCPA Notice at Collection and Privacy Policy which serves as our Notice of Collection for applicants and employees under the CPRA.

We pay competitive salaries equity & benefits including (but not limited to) medical dental and vision health insurance 401k paid parental leave open PTO 401k and a $1000 annual learning credit.