Sr. Manager, Portfolio Marketing â Super Bowl & Back to School
Sr. Manager, Portfolio Marketing â Super Bowl & Back to School
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$ 118400 - 148000
1 Vacancy
Job Description
Job Description
Were seeking a seasoned marketing leader to drive the development and execution of two of our biggest integrated marketing campaigns: Super Bowl and Back to School. As the Sr. Manager Portfolio Marketing you will be responsible for creating and executing comprehensive consumer marketing programs that build our brands equity via strong situational salience grow topline sales in key seasonal occasions improve customer relationships and deliver strong ROI. You will collaborate with multiple cross-functional teams including Ecom & Customer Marketing BU Platform Marketing Media Consumer Insights Finance Partnerships Away from Home and external agencies.
Key Responsibilities:
Portfolio Campaign Development:Lead the day-to-day with agency partners to develop breakthrough communications & guide creative development that will increase situational salience grow basket size and deliver strong ROI for the portfolio of brands
Lead end-to-end consumer journey & comms hierarchy
Lead agency discussion owner of feedback to creative agency
Think strategically and holistically across full marketing mix
Lead with consumer driven insights and strategic clarity to inform creative strategy and campaign execution
Accountable for timeline adherence & adjustments
Customer Relationship Building:Develop strong creative platforms that allow for customized marketing campaigns with priority customers aligning both customer and brand strategies enabling our Ecom & Customer Marketing & Sales teams to leverage as a key tool to improve our customer relationships and deliver brand and category growth.
Topline Sales Growth:Partner with Brand Marketing teams Insights and agency partners to create compelling marketing communications and promotions that drive sales growth during key seasonal occasions including:
Super Bowl: Lead the creative development & consumer journey for the biggest cultural moment of the year. Tapping into some of the most iconic brands in our portfolio like HEINZ ORE IDA and VELVEETA youll have the opportunity to leverage key partnerships and promotions to reach consumers in a compelling way.
Back to School: Lead the creative development & consumer journey for the campaign critical for our kid-centric brands. Whether its tapping into the emotional connection with kids or setting the reminder to get back into the routines and on to the shopping list brands like LUNCHABLES CAPRI SUN and KRAFT MAC & CHEESE make going back to school easier for parents and fun for kids!
Cross Functional Collaboration:
Lead discussions and influence key stakeholders both horizontally and vertically across Brand teams Ecom & Customer Marketing and Portfolio Marketing on campaign strategy and development.
Collaborate with Insights and Finance teams to inform consumer & customer strategy and ensure accurate financial forecasting.
Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy; Assess data analysis to inform strategies and assess in-market results to drive business objectives
Lead full cross-functional agency team (creative social media PR) to bring ideas to life and extend campaign across relevant channels; provide strategic guidance creative direction and feedback to both internal cross-functional partners and external agency partners on a regular basis
Responsible for delivering creative work and activations on time and on budget
Requirements:
5 years of proven experience in marketing for a CPG company or experience supporting on the agency side (creative advertising or media) social media specific experience a plus
Strong communication influence and relationship building skills in a cross-functional team environment
Experienced in either single or multi-brand strategy & communications
Proven track record of positively impacting topline sales growth and ROI
Skilled in collaboration and influencing skills with experience working with cross-functional teams external agencies and varied stakeholders within a complex organizational matrix
Models resiliency in a dynamic fast paced work environment that requires flexibility to manage multiple projects simultaneously
Strong strategic thinker with a bias to action and proactivity in problem-solving.
Strong communication and presentation skills with the ability to articulate complex ideas and strategies to senior stakeholders
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.
New Hire Base Salary Range:
$118400.00 - $148000.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial well-being lifestyle for our employees and their families.
Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:
Physical - Medical Prescription Drug Dental Vision Screenings/Assessments
Social - Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training
Emotional Employee Assistance Program Wellbeing Programs Family Support Programs
Financial 401kLife Accidental Death & Dismemberment Disability
Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.
Required Experience:
Manager
Employment Type
Full-Time
