Digital Marketing Specialist

Are you a digital marketing guru with a passion for education Look no further! As a steadfast leader in the Bay Areas childcare and private education industry we are dedicated to creating excitement for learning in a fun and loving environment. In 2024 Action Day Schools was voted one of the Best Places to Work in the Bay Area and we have positions open for candidates with the same tenacity determination and love for fun as we do. If this sounds like you we encourage you to apply!

Action Day Schools is seeking a dynamic and creative Digital Marketing Specialist to join our team and work collaboratively with our Brand & Growth Initiatives Manager from our corporate office in San Jose. Reporting to the Executive Director of Administration this role is responsible for overseeing all digital marketing campaigns identifying strategic opportunities and executing data-driven initiatives to increase lead generation. Key areas of focus include SEO PPC local search and display advertising. This is a unique opportunity to join a collaborative high-impact team where your ideas and contributions are valued and recognized.

As Digital Marketing Specialist you will be responsible for:

• Plan execute and optimize paid digital advertising campaigns across platforms including Google Ads Meta and other niche or regional networks.
• Track analyze and report on performance metrics for all digital campaigns to ensure ROI and alignment with lead generation goals.
• Serve as primary liaison with external marketing vendors and digital advertising partners (e.g. ad agencies Google Ads Niche) to manage deliverables and performance.
• Manage website content updates oversee functionality and coordinate with web developers to maintain performance and SEO best practices.
• Develop and implement strategies for lead generation through digital channels including PPC SEO and email marketing.
• Maintain and execute a strategic editorial calendar for all direct communications including newsletters e-blasts and seasonal campaigns.
• Continuously analyze digital marketing spend across channels and recommend optimizations to improve efficiency and performance.
• Assist with other marketing activities as required to support team priorities and organizational objectives.

Compensation Range: $80000- $90000 per year

What you bring to the organization:

• Bachelors degree in Marketing Communications Graphic Design or a related field
• 3-5 years experience managing and optimizing multi-channel digital campaigns (Google Ads Meta SEO email marketing) with a focus on lead generation ROI and performance tracking using tools like Google Analytics and Tag Manager
• Proven experience managing website content and performance collaborating with developers and overseeing digital vendor relationships to ensure campaign success SEO best practices and strategic communication execution
• Strong graphic design skills with proficiency in Adobe Creative Suite or similar tools.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Possesses reliable personal transportation
• Experience with website management platforms such as WordPress is a plus
• Passion for education and a commitment to supporting the mission of Action Day Schools

Benefits for full-time employees working 30hrs/wk include:

• Vacation sick and holiday pay- including a paid holiday closure in late December!
• Medical dental and vision
• 401k
• FSA
• Long Term Disability
• Life Insurance
• Childcare/Private Education Tuition Discount Benefits-- At Action Day Schools it is our goal to enrich the lives of both you and your children!

Required Experience:

Unclear Seniority