Digital Marketing Strategist

Are you passionate about social media and digital advertising sales This is your opportunity to grow with one of the worlds largest media companies. Backed by the resources and support of Nexstar Media Group WROC/RochesterFirst is seeking a driven Digital Marketing Strategist to help expand our digital footprint throughout the Rochester area.

Rochester NY ranked as the nations second most affordable housing market offers an exceptional quality of lifewith outstanding dining lively entertainment scenic parks and golf courses and a friendly welcoming community.

You will have access to a full suite of cutting-edge digital solutions including CTV/OTT Social Display Pre-roll SEM SEO exclusive streaming channels and content creation services. The Digital Marketing Strategist will work with and support Sales Account Executives and Sales Management in all aspects of media planning campaign onboarding execution optimization and reporting. This individual will assist in interfacing between internal and external teams for successful multi-media advertising campaign execution.

Responsibilities

• Work with Sales Account Executives to create digital marketing recommendations and proposals

• Manage digital order entry and creative trafficking for digital campaigns

• Perform ongoing digital campaign reporting and optimization

• Develop and maintain strong product knowledge of Nexstar Media Group Inc. digital products

• Attend weekly sales meetings and ongoing client meetings

• Support sales team

• Coordinates with internal stakeholders proving strategic guidance and execution on campaigns

Qualification:

• Ideal candidate is a digital native with a working knowledge of widely-used digital advertising platforms (social Google display email among others)

• Knowledge of order entry programs (Google AdManager Wide Orbit and Matrix preferred not mandatory)

• Google Adwords Google Analytics certification preferred

• Proficiency in Microsoft Office (PowerPoint skills mandatory)

• Excellent multi-tasking skills in addition to superior communication and organizational skills

• Ability to produce quality work under strict deadlines

• Positive and enthusiastic attitude willing to seamlessly integrate into a competitive winning sales team

• One to two years media coordination experience and/or Bachelors degree preferred but not mandatory

• Desire to learn digital technology as it emerges

Compensation: $32240 commissions

WROC/RochesterFirst Nexstar Media Inc. offers excellent benefits including paid vacations holidays sick leave and personal days health insurance plans Health Savings and Flexible Spending Accounts 401K Retirement Plan paid parental leave dental vision Teladoc behavioral health services prescription drug coverage life insurance plans paid short term disability and many more benefit options. Compensation package will be based on experience.

Nexstar Media Group Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news sports and entertainment content across its television and digital platforms including more than 310000 hours of programming produced annually by its business units. Nexstar owns Americas largest local television broadcasting group comprised of top network affiliates with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstars national television properties include The CW Americas fifth major broadcast network NewsNation our national news network providing News for All America popular entertainment multicast networks Antenna TV and Rewind TV and a 31.3% ownership stake in TV Food Network. The Companys portfolio of digital assets including its local TV station websites The Hill and are collectively a Top 10 U.S. digital news and information property. For more information please visit .

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability protected veteran status or any other characteristic protected by local state or federal laws rules or regulations.