B2B Marketing Manager

What This Role Is

This is not a warm pipeline sales support sit and wait for leads role.

This is about building something from scratch properly.

Weve got the audience.

Weve got the brand.

Weve got the energy.

Now we need someone smart brave and sharp to bring in the businesses. The experiences our members will love and book.

Restaurants. Spas. Attractions. Venues. Short breaks. Cookery schools. Beauty salons. Afternoon teas. Garden tours. Boat trips. Wine tastings. You get the idea.

If it makes life better we want it in. And our members will want it too.

Youll be the person who makes that happen.

Where Were Starting

Were launching our partner strategy with a laser focus on East Anglia especially Essex and Norfolk where our member base is already strong.

Youll start there. Build the playbook. Prove the value.

Then well scale county by county then nationwide.

Your Mission

Bring in great experience-based businesses with a simple offer.

• Get free access to thousands of loyal paying members aged 50
• Pay nothing to join
• No hidden fees
• No commissions
• Just offer our members a great deal
• And treat them properly when they show up

Thats it.

Straightforward no nonsense win win.

And once you land the partnership you hand it over the B2C marketing team will promote the offer and drive traffic. You dont have to do it all. Just make the connection.

What Youll Be Doing

• Lead and deliver our B2B partner acquisition strategy.
• Identify contact and onboard high quality businesses our members will love.
• Use LinkedIn Sales Navigator Instantly Hubspot Pipedrive or whatever actually gets results.
• Write direct honest outreach that sounds like a real person not a marketing textbook.
• Build automated flows that feel human and personal.
• Partner with local business networks send a handwritten note drop in on events create a TikTok post a handshake whatever it takes.
• Work closely with the B2C Marketing Manager to bring partnerships to life.
• Track the numbers test new angles ditch whats not working double down on what is.

This is a results driven role.

We care about momentum.

Who You Are

• Results focused and always thinking about the next win.
• Obsessed with taking action you get things done without waiting.
• Loves working closely with the owner CEO and Director of Marketing to build something that actually works.
• Sees problems solves them and never says thats not my job.
• Knows how to open doors and keep them open.
• Comfortable speaking to small business owners and making things simple.
• Confident using digital outreach and CRM tools and learning fast.
• Writes short sharp human first messages that people actually reply to.
• Uses AI every day to speed things up sharpen copy and streamline tasks.
• Doesnt need hand holding spots the opportunity and runs with it.
• A team player who wants to build something brilliant with people who care.

What You Get

• The freedom to try bold ideas and move quickly.
• A team that backs action over red tape.
• A growing proven product with a real audience.
• Members who are ready to book and businesses that want new footfall.
• A chance to help build something that makes peoples lives better.

Location: Remote/Hybrid office days in Hopton On Sea Norfolk when needed

Type: Full Time

Salary: 50k plus bonus

Reports to: Director of Marketing

How to Apply

No corporate nonsense.

Tell us what youve done.

Tell us what youd do in your first 30 days.

Show us something youve built written launched or tested.

Got ideas already Good. Send them.

Qualifications :

Bonus If Youve

• Worked in hospitality wellness entertainment or leisure.
• Built partner referral or affiliate programmes from scratch.
• Been in a small team doing big things.
• Worked in a subscription membership or marketplace business.

Additional Information :

As part of our team we will offer you    

• Free use of Palms Health & Fitness - Gym and Swimming Pool

• 30% Discount on products in the shop

• Discounted holidays for you and your family at both our Hopton-on-Sea and Five Lakes Resorts

• Free Team Lunch available daily

• An all-year-round position (not seasonal)

• Free Parking and on the main Bus Route

• Cycle to Work Scheme

• 10% Discount off all products and treatments within Aphrodite Beauty Salon

• Opportunities to learn and develop across the Resort with Potters Development Academy. Including the Trainee Manager Programme Pathway to Success and Apprenticeship

• Discounted Tickets for you and family or friends to join us for a drinks-all-inclusive Evening of Entertainment on Resort

• Free access to our Employee Assistance and Wellbeing Programmes. Including advice and support with health checks access to GPs mental health support and counselling

#INDHPHOP

Potters Resorts is an equal opportunities employer. We will consider all qualified candidates without regard to age disability gender gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief sex or sexual orientation. Our recruitment team are happy to support with any reasonable adjustments that are needed within the recruitment process.

Remote Work :

Yes

Employment Type :

Full-time