Funnel Marketing and Content Strategist (Primal Harvest)
Funnel Marketing and Content Strategist (Primal Harvest)
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Job Description
ABOUT PRIMAL HARVEST
Primal Harvest is a leading holistic wellness brand dedicated to empowering individuals to take charge of their health and well-being through high-quality natural products. Primal Harvest offers a range of high-quality supplements and wellness products designed to support various health needs including immunity gut health sleep and joint care.
As a Direct-to-Consumer brand we pride ourselves on transparency trust and creating a dependable wellness foundation for our customers. Primal Harvest was founded in 2018 and is a brand of Prime6 Brands GmbH and Primal Harvest LLC with two international hubs in Miami Florida USA and Cologne Germany. Learn more at /
WORKPLACE
This role is based in Germany with candidates located in Cologne who can work in-office at least two days per week.
ABOUT THE ROLE
We are seeking a native German-speaking Funnel Marketing & Content Strategist to join our high-performing growth team based in Kln. The ideal candidate is an analytical self-starter who thrives in a data-driven environment interprets performance metrics with ease and confidently translates insights into actionable next steps.
WHAT YOU WILL DO
- Develop and continuously optimize high-converting marketing funnels to drive user engagement conversions and purchases.
- Strategize and execute content campaigns for new product launches while refining and enhancing existing funnel performance.
- Design and implement structured A/B testing protocols to increase campaign effectiveness and user experience.
- Take ownership of data interpretationidentify patterns uncover insights and independently determine strategic next steps.
- Manage and prioritize multiple projects simultaneously focusing on those with the highest business impact.
- Ensure all web content complies with relevant German regulatory standards.
- Collaborate with cross-functional teams across marketing product legal and design to ensure timely project delivery.
- Build test and launch pages using tools such as Convertri Webflow Unbounce Replo and other platforms.
Requirements
WHAT YOU BRING
- Native-level fluency in German and English (written and spoken).
- Demonstrated experience in developing managing and optimizing marketing funnels.
- Proven success in executing content strategies for product launches and enhancing existing product funnels.
- Strong analytical skills with the ability to interpret data independently and proactively define next steps.
- Self-starter with a proactive approach to identifying opportunities and solving problems without needing constant direction.
- Experience in designing and executing A/B testing with measurable results.
- Excellent project management skills with a strong sense of prioritization and organization.
- Meticulous attention to detail and deep understanding of compliance with German marketing regulations.
- Hands-on experience with page-building tools like Webflow Convertri Unbounce Replo etc.
- Experience in the health supplements or wellness industry is a strong plus.
NICE TO HAVE
- Design-savvy with a deep understanding of how visuals UX and layout influence conversions across landing pages and funnels.
- Experience with project management tools such as Asana or similar platforms.
Benefits
PERKS & BENEFITS
At Primal youll be part of a fast-growing health and wellness brand where your work truly makes an impact. Join us in our mission to educate inspire and empower people to take charge of their health and well-being. By contributing to our dynamic team youll play a vital role in shaping a healthier future. Plus we offer a range of incredible German benefits and perks including:
- 28 days paid leave plus public holidays
- Urban Sports Club Membership
- Deutschlandticket reimbursement
- Tuition reimbursement
- Flexible working options
- Team Events
- Product Discounts
The annual base salary range for this position is 50000-65000 EURO /year. The actual annual base salary offered may be adjusted based on a variety of factors including but not limited to: location education skills training and experience. This position may also be eligible for an annual discretionary bonus.
Applicants for employment in Germany must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in Germany. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status disability status age sexual orientation gender identity and expression marital status or any other legally protected factor. Primal Harvest is committed to offering reasonable accommodation to job applicants with disabilities. Primal Harvest does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.
Employment Type
Full-Time
