Lead Content Strategist

GoodRx is the leading prescription savings platform in the U.S.Trusted by more than 25 million consumers and 750000 healthcare professionals annually GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70000 pharmacies nationwide as well as comprehensive healthcare research and information. Since 2011 GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers employers health plans and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About the Role:

We are seeking a strategic and talentedLead Content Strategist to support the Content Marketing team in refreshing and implementing our organic social content strategy. You will lead the development of an enterprise-level organic social media strategy with a focus on increasing followers and engagement and building the GoodRx social presence into a driver of business growth. Youll help put the GoodRx brand on the map from a social media and content perspective and will make the brand more culturally relevant with a finger on the pulse of whats next.

The ideal candidate has deep experience in leading and creating work for both B2B and B2C audiences and has a solid understanding of the nuances of communicating with both. This individual ideally has experience on both the agency and brand-side with 8 years of experience building and leading compelling social strategies. This is an exciting opportunity for a highly engaged strategic and visionary social strategist to make a massive impact.

What Youll Do:

Develop a social strategy playbook for GoodRx

• In partnership with the Director Content Marketing this individual will lead the refresh of the GoodRx organic social strategy inclusive of channel mapping content recommendations and development audience profiling tracking and optimization and social-first campaign development.

• Oversee and execute the publishing of organic social content across all platforms ensuring alignment with campaign calendars brand voice and creative guidelines.

• Bring the updated GoodRx brand strategy to life in a consistent compelling and consumer-first manner across all organic social channels.

• Operationalize social media content creation in order to make the content more streamlined and effective.

• Collaborate closely with the creative team to build new content modules and social-first content campaigns.

• Maintain and evolve the organic social editorial calendar to coordinate content planning scheduling and timely delivery across channels to support cross-team partners and social-first initiatives.

Track and optimize social initiatives in order to optimize for growth

• Build a strategic approach for increasing followers and engagement across GoodRx social channels in order to drive intent and trial of the GoodRx offerings.

• Expand our share of voice and cultural relevance to elevate GoodRxs brand perception and presence in a competitive landscape.

• Build a comprehensive social media dashboard in order to provide ongoing learnings and optimizations for content development.

Build a bench of internal & external partners to support content & engagement

• Work closely with the Community Engagement team the PR team the Editorial team and the Marketing channel leads to develop social content that meets their business objectives.

• Develop a roster of external partners and vendors who could provide additional support in the organic social space ranging from creative agencies to contractors.

What Were Looking For:

• BS degree in marketing or related degree or the equivalent in years of experience

• 8 years of social media strategy experience ideally at both an agency and a brand.

• A solid understanding of how organic social can achieve business objectives while still creating engagement and buzz.

• Strong analytical ability and clear and effective written verbal and visual communication skills.

• Optimism and excitement for your work a love for the next big challenge and a passion for business impact.

At GoodRx pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline and the successful candidates starting pay will be determined based on job-related skills experience qualifications and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

New York Office:

Santa Monica Office:

Other Office Locations:

GoodRx also offers additional compensation programs such as annual cash bonuses or commission and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical dental and vision insurance 401(k) with a company match an ESPP unlimited vacation 13 paid holidays and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs fertility benefits generous parental leave pet insurance supplemental life insurance for you and your dependents company-paid short-term and long-term disability and more!

Were committed to growing and empowering a more inclusive community within our company and industry. Thats why we hire and cultivate diverse teams of the best and brightest from all backgrounds experiences and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools resources and opportunities to excel.

With that said research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field and we encourage women people of color those in the LGBTQ communities individuals with disabilities and Veterans to apply for positions even if they dont necessarily check every box outlined in the job description. Please still get in touch - wed love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability please reach out to us at.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @ or addresses.

GoodRx is Americas healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S. gathering pricing information from thousands of pharmacies coast to coast as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011 Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visiteach month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information visit.