Sr. Social Media Strategist

Join Us at PuraReimagining Fragrance for the Future

At Pura we believe life is better when it smells good. Fragrance has the unique power to transform spaces elevate moods and create lasting memories. But we know it can do even more. Thats why were pioneering the future of fragrance combining cutting-edge smart home technology with premium clean scents to create personalized meaningful experiences in every home.

Were not just a fragrance companywere on a mission to change the way people experience scent. At Pura we are redefining fragrance as a critical element of design on par with color texture sound lighting and furniture. We call this Scent Designtransforming scent from an afterthought into an intentional skillful component of every space. By blending artistry and science Pura allows users to design their own scentscapes that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura

Our journey began with two innovators Richie Stapler and Bruno Lima and their shared vision of revolutionizing how we experience fragrance. Since then Pura has grown into a company that sells a fragrance every 3.7 seconds partnering with iconic brands like Curio Anthropologie and Disney. Weve been recognized as the Fastest Growing Company in Utah and we are passionate about making scent a core part of lifes most memorable moments.

Your Role at Pura:

As Senior Social Media Strategist you will play a key role in scaling Puras digital presence and driving brand awareness & storytelling across owned social media channels while collaborating cross-functionally to amplify brand messaging and engage our community. You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company thats redefining the way people experience scent.

What Youll Own:

• Strategic Organic Social Media Planning: responsible for defining strategies and building social plans by understanding the brand direction marketing needs competitive landscape social media metrics and market dynamics.
• Content Strategy: develop and evolve our organic content strategy identifying key themes storylines content series and cultural hooks that bring our brand voice to life.
• Storytelling: ensure every piece of content contributes to a larger intentional narrative that supports brand and business goals
• Execution: ability to lead creative ideation that delivers platform-native social media content for Instagram TikTok and emerging channels
• Social Calendar: own and evolve the content calendar and editorial rhythm translating launches campaigns seasonal opportunities and brand pillars into engaging content
• Creative Agency Management: provide strategic guidance briefs and feedback to ensure content is innovative platform-native and brand-aligned.
• Foster Community Engagement: implement engagement with our community through proactive and reactive strategies while ensuring authentic interactions and storytelling.

Essential Functions:

• Serve as the brand steward across all social platformsensuring every post story and Reel is aligned with how Pura shows up as a brand.
• Collaborate cross-functionally with internal teams (creative campaign managers product marketing influencer PR) to ensure integrated execution.
• Build processes to elevate consistency quality and innovation across content.
• Support and mentor junior team members/contractors in social & community roles helping scale voice and impact.
• Identify opportunities for hero storytelling moments (e.g. behind-the-scenes content founder stories customer features cultural tie-ins) that deepen affinity.
• Analyze performance audience insights and cultural signals to continually refine content and amplify whats working.
• Deliver comprehensive reports & retros detailing performance and engagement while providing insights recommendations and planned improvements for future campaigns.
• Help guide the team on how to effectively monitor community comments & DMs and elevate needs concerns and common or recurring themes to the broader organization.

Qualifications:

• Bachelors degree in Marketing/Communications or equivalent experience.
• 7 years of experience leading and executing across social media and brand content strategies.
• Advanced marketing knowledge of all major social platforms (Meta TikTok Pinterest YouTube) including their products user behaviors and capabilities.
• Proven experience scaling and maintaining brands on social media with close ties to brand marketing strategy.
• Familiarity with Sprout Social or similar social engagement & management tools.
• Strong mix of creative and analytical thinking; equally grounded in insights objectives and KPIs while driving strong creative point of view and best practices.
• A storyteller at heart with the ability to translate brand values and business priorities into narratives that resonate.
• Finger on the pulse of culture obsessed with media landscape and cultural zeitgeist
• Excellent communication skills and written storytelling that can inspire & excite creatives cross functionals to generate and execute highly-branded innovative ideas
• Exceptional attention to detail organizational and communication skills; ability to manage multiple priorities at once.

Puras Story

Were passionate about creating spaces that inspire elevate and transform everyday life. We believe scent is more than just a pleasant backgroundits an integral part of Scent Design transforming homes into meaningful personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium clean fragrances.

After 10 years of innovation weve been recognized by Inc. and Utah Business as one of the best places to work and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining whats possible with scent design.

Puras Culture

Our culture is built on a foundation of innovation collaboration inclusivity and being good humans. We believe in fostering an environment where creativity thrives empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together were not just building a brandwere creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

Were looking for individuals who believe in the power of fragrance and technology to transform lives. If youre ready to be part of a dynamic fast-growing company at the forefront of an exciting industry wed love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

*All candidates are subject to a background check.