Brand Manager Pharma- CMV & HIV, Riyadh
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Job Description
Job Description
Brand & Customer Manager CMV HIV
The Brand & Customer Manager role represents a unique opportunity to make a difference for patients by leading and coordinating initiatives for our portfolio in Cytomegalovirus (CMV) and HIV within the Pharmaceutical Business Unit in Saudi Arabia. In this role you will be responsible for maximizing the value of the dedicated brands under your scope by achieving targeted market share objectives and continuously enhancing customer experience through a customer-centric approach. You will oversee both short-term and long-term strategic and operational processes including lifecycle management and new product launches for assigned brands while collaborating with various departments to ensure alignment and execution of brand strategies. This pivotal role not only contributes to the growth of our brand portfolio but also plays a crucial part in improving the lives of patients.
Key responsibilities:
Brand Strategy & Planning
- Buildcomprehensive brand plans in collaboration with the CFT and related marketing strategies (including positioning segmentation and messaging) making sure to consider relevant insights from the field and other internal stakeholders.
- Lead brand planning and forecasting in coordination with relevant stakeholders (finance sales team etc..).
- Analyze plan execute and track brand strategies ensuring alignment with market needs and organizational goals.
- Analyze market trends competitor activity and customer insights to inform strategic decisions. Identify opportunities to be unlocked and partner with the relevant stakeholders to drive results such as the Market Access team.
- Identify and monitor competitors market trends and industry changes that may impact performance in the assigned portfolio.
- Support in identifying high potential accounts KSLs perform SLs mapping and understand the patient journey.
Portfolio Management
- Manage the lifecycle of each product including launches line extensions and discontinuations in coordination with relevant stakeholders such us Regulatory and Supply Chain Department.
- Identify evaluate and maximize new opportunities to expand or improve the product portfolio.
Promotional & Campaign Management
- Lead the development of integrated communication strategy (digital printed in-person) including promotional materials and multi-channel campaigns partnering with external agencies as needed.
- Coordinate with medical regulatory and legal departments for approval processes.
- Develop and support the implementation of effective brand and portfolio selling strategies.
Stakeholder Engagement
- External Stakeholders Engagement: Develop strong relationships and partner with KSLs and healthcare professionals (HCPs) to support brand awareness and education through in-person interaction events & Congresses and activities.
- Internal Stakeholders Engagement: Partner closely with the CFT to align on strategic objectives build a comprehensive plan and related activities/tasks (including support in planning organizing and coordinating activities) and monitor implementation.
- Support the CFT in staying up-to date on the latest product and therapeutic area information.
- Support the sales force through training marketing tools and clear brand communication.
Budget & Operations
- Manage brand budgets and ensure cost-effective use of resources.
- Maintain a complete database of all planned and implemented activities per brand to effectively track progress and keep stakeholders informed.
- Monitor sales data CRM outputs and marketing KPIs to assess effectiveness and inform future strategies.
- Complete and submit all assigned reports in an accurate manner and as per schedule date.
Personal Development
- Continuously upgrade technical knowledge and skills to follow new marketing trends and methodologies relevant to the assigned portfolio and stay up-to date on the latest product and therapeutic area information for all allocated portfolio indications by attending internal scientific and product trainings conferences and symposia as well as by self-study;
- Write his/her EDP with guidance and agreement of the Manager who assesses it regularly for progress.
Compliance
- Ensure all promotional activities comply with regulatory and company standards.
- Ensure that all relevant company policies SOPs business practices local Laws and regulations and compliance guidelines are being followed ensuring high compliance and ethics standards.
Required Skills and Qualifications:
- Minimum 5 years experience in pharmaceutical companies is required;
- 1 year experience in marketing is a must.
- Strong business acumen and analytical skills;
- Self-driven ability to work in autonomy to drive results;
- Leadership communication and interpersonal skills to drive excellent cross-functional collaboration;
- Ability to influence without authority;
- Strong organizational time management prioritization skills;
- Previous CMV Antifungals HIV experience and/or scientific knowledge is preferred;
- English proficient.
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co. Inc. Rahway NJ USA also known as Merck Sharp & Dohme LLC Rahway NJ USA does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place introductions are position specific. Please no phone calls or emails.
Employee Status:
RegularRelocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Not ApplicableShift:
Valid Driving License:
Hazardous Material(s):
Required Skills:
Adaptability Agile Methodology Animal Health Sales Communication Creative Campaign Development Interpersonal Relationships Marketing Marketing Budget Management Marketing Data Analysis Marketing Strategy Implementation Market Research Pricing Strategies Product Lifecycle Management (PLM) Project Management Social Collaboration Strategic Planning Strategic Thinking Technology Product ManagementPreferred Skills:
Job Posting End Date:
07/10/2025*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Required Experience:
Manager
Employment Type
Full-Time
