Sales Development Manager (SDR Manager)
Sales Development Manager (SDR Manager)
Posted on :
04-07-2025
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1 Vacancy
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Job Description
Sales Development Manager (SDR Manager)
Experience Level: 5 8 years
Company Overview:
Founded over 15 years we are a trusted messaging leader for businesses around the work with
customers from small mid-size businesses to large global enterprises across industries including contact centers financial services higher education retail staffing wellness and more. Our commitment to every customer is We will deliver the most advanced simple-to-use messaging platform available so you can focus on the personal touch that sets you apart from your competition .
Company Overview: Here
Job Overview
We re hiring a Sales Development Manager to build and lead our SDR function across both SMS Magic and Conversive. You ll drive outbound pipeline in the US region and support field/event-driven sales. Responsibilities include hiring coaching and managing SDRs; owning outbound execution; collaborating with sales/marketing to improve funnel conversions; managing inbound SDR activity; supporting event-based meeting bookings; recycling leads; and reporting performance.
Key Responsibilities
Team Building & Leadership
Hire onboard and scale SDR team across both products
Develop training programs for outreach qualification objection handling
Design variable comp plans tied to pipeline/revenue
Conduct regular 1:1s call reviews coaching sessions
Outbound & Inbound Pipeline Generation
Own outbound campaigns and top-of-funnel pipeline in the US
Drive meeting bookings and pipeline for SMS Magic & Conversive
Support inbound SDR execution for MQLs and form submissions
Build re-engagement programs for old CRM leads
Sales Support for Events & Field Travel
Coordinate with field reps to pre-book meetings for events/travel
Work with marketing/sales for event-specific prospect lists and cadences
Ensure SDR support for sponsorships conferences field campaigns
Collaboration & Alignment
Partner with Marketing on lead quality targeting and messaging
Work with AEs to define qualification criteria and optimize hand-offs
Share SDR insights with Product Marketing and RevOps
Reporting & Process Optimization
Track SDR KPIs: meetings booked pipeline sourced Conversion rates
Manage dashboards in Salesforce and HubSpot
Continuously refine play books messaging workflows
Key Result Areas (KRAs) & Metrics
Meetings Booked: Qualified meetings per SDR/month
Pipeline Sourced: Pipeline generated by SDR team
Conversion Rates: Outreach Meeting MQL SQL SQL Opportunity
Ramp & Hiring: Time to hire/ramp new SDRs
Recycled Leads: Pipeline contribution from old leads
Event Support: Meetings booked around events
Compensation-linked KPIs: Pipeline/revenue influence
Requirements
Technical / Functional Competencies
Essential:
5 8 years B2B SaaS sales with 2 years managing SDR/BDR teams
Proven ability to build and scale outbound SDR teams
Strong outbound pipeline creation for the US region
Experience with Salesforce and HubSpot
Skilled with engagement tools (Outreach Sales loft Apollo)
Comfortable managing dashboards pipeline reports
Experience with higher-end SMBs across industries
Proficient in messaging frameworks sequences objection handling
Strong coordination with marketing and sales
Desired:
Familiarity with SDR comp plans tied to pipeline/revenue
Experience recycling old leads and re-engagement workflows
Exposure to Salesforce ecosystem events (Dream-force World Tour)
Comfort coordinating meeting pre-books for events/travel
Inbound SDR management (MQL follow-up routing)
Benefits
What Working at SMS Magic Offers
At SMS Magic people growth is parallel to company growth and our work culture supports our commitment to creating a world-class CRM messaging company. Our work culture is built on high-performance teaming where everyone can achieve their potential and contribute to building a better working world for our people and clients.
We offer:
- The freedom and flexibility to handle your role in a way that s right for you.
- Exposure to a dynamic and growing global business environment.
- Access to innovative and cutting-edge technology and tools.
- Opportunities to showcase analytical capabilities and make high-impact contributions to business teams.
- A competitive compensation package where you ll be rewarded based on your performance and recognized for the value you bring to our business.
Additionally we provide a work environment that values balance ensuring our people are active healthy and happy inside and outside of work.
End to end sales
Employment Type
Full Time
Key Skills
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