Digital Marketing Manager
Digital Marketing Manager
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5years
10000 - 10000
1 Vacancy
Job Description
- Lead the overall digital marketing strategy across all channels including Search Display Mobile and Social Media ensuring alignment with the company s goals and objectives.
- Develop implement and oversee comprehensive digital marketing plans focusing on user acquisition lead generation and brand positioning across multiple platforms.
- Drive innovation by identifying new digital marketing opportunities emerging trends and platform updates to keep the brand ahead in a competitive landscape.
- Lead the team in managing social media platforms (Facebook Instagram TikTok LinkedIn Telegram etc.) ensuring the creation of high-quality engaging content that aligns with brand messaging and business objectives.
- Manage and optimize marketing budgets allocating resources effectively across channels and campaigns to maximize ROI and ensure cost-efficiency.
- Conduct in-depth analysis of marketing campaigns utilizing data-driven insights to enhance performance improve key metrics (e.g. conversion rates engagement traffic) and make informed strategic decisions.
- Collaborate with senior management and cross-functional teams (e.g. Brand Sales SEO and Product) to ensure cohesive strategies and consistent messaging across all digital marketing efforts.
- Establish KPIs for the marketing team monitor performance and provide regular reports to senior leadership on campaign effectiveness budget usage and strategic recommendations.
- Oversee relationships with external vendors agencies and partners to ensure the effective execution of digital marketing initiatives.
- Stay abreast of digital marketing trends industry changes and competitor strategies making adjustments as needed to maintain competitive positioning.
Requirements
- Candidates must possess at least a Bachelors Degree in Marketing Mass Communication Advertising or a related field.
- At least 8 years of experience in digital marketing with a proven track record of managing large-scale campaigns and delivering results across multiple platforms.
- Relevant experience in Beauty industry will be an added advantage.
- Demonstrated experience in managing teams and leading digital marketing strategies with the ability to coach and develop team members.
- In-depth understanding of digital marketing channels including social media paid search (Google Ads Facebook Ads) SEO and display advertising.
- Excellent communication skills in both English and Mandarin will be an added advantage.
- Ability to present data-driven insights and strategic recommendations to senior leadership.
- Strong budget management skills with experience in optimising marketing spend and improving campaign ROI.
- Proficient in data analysis and reporting tools including SEM Similar Web Google Analytics and Excel/Google Sheets with a keen eye for identifying trends and anomalies in campaign performance.
Employment Type
Full Time
