Digital Marketing Manager

Looking to take your career to the next level Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support lets shape the future of work together!

Profile Requirements:

• Proven work experience (3 years preferred) as a Social Media Manager or similar role with demonstrable experience within the hospitality industry (e.g. restaurants hotels event venues).
• Direct experience managing loyalty programs or strong understanding of customer relationship management (CRM) and loyalty strategies.
• In-depth knowledge and understanding of major social media platforms (Instagram Facebook TikTok LinkedIn Google Business Profile X/Twitter YouTube Pinterest etc.) and their respective best practices.
• Proficiency in website content management systems (CMS) experience with WordPress Squarespace or similar platforms highly desirable.
• Excellent written and verbal communication skills with a keen eye for detail and compelling storytelling.
• Strong creative skills with experience in content creation (photography videography graphic design basics using tools like Canva or Adobe Creative Suite).
• Experience in providing creative direction and managing external or internal design resources.
• Proficiency in social media management tools (e.g. Hootsuite Sprout Social Buffer Later) and analytics platforms.
• Experience with paid social media advertising and budget management.
• Ability to work independently and as part of a team in a fast-paced dynamic environment.
• Strong organisational and time management skills with the ability to manage multiple projects concurrently.
• Knowledge of current digital marketing trends and a passion for the hospitality industry.
• Relevant tertiary qualification in Marketing Communications Digital Media or a related field is highly regarded

Core responsibilities:

• Strategy & Planning:
• Develop and execute comprehensive social media strategies aligned with CHGs overall marketing objectives for each venue (e.g. restaurants accommodation event spaces).
• Identify target audiences for each venue/brand and tailor content strategies accordingly.
• Stay abreast of the latest social media trends tools and best practices particularly within the hospitality sector.
• Plan and manage a multi-platform content calendar ensuring timely and relevant posts.
• Content Creation & Curation:
• Create compelling high-quality and engaging content (photos videos graphics copy) that reflects the unique character and offerings of each CHG venue.
• Work closely with venue managers chefs event coordinators and front-of-house teams to capture authentic content.
• Oversee and manage user-generated content (UGC) and influencer collaborations.
• Utilise AI tools for content generation where appropriate ensuring brand voice consistency.
• Team Leadership & Management:
• Oversee work closely with and manage the Graphic Designer providing clear briefs feedback and ensuring creative output aligns with brand strategy and deadlines.
• Collaborate with the Graphic Designer to ensure all visual assets for social media website and loyalty programs are consistent and high-quality.
• Community Management & Engagement:
• Actively monitor listen and respond to comments messages and reviews across all social media platforms in a timely and professional manner upholding CHGs brand voice.
• Foster an engaged online community and build relationships with followers.
• Identify and engage with relevant local influencers food bloggers and media.
• Management of Website:
• Manage and update content on the Central Hospitality Group website () and individual venue websites ensuring all information is current accurate and engaging.
• Implement basic SEO best practices for website content to improve search visibility.
• Coordinate with internal teams to ensure timely updates of menus events promotions and accommodation availability.
• Monitor website performance and user experience suggesting improvements where necessary.
• Loyalty Program Management:
• Manage the day-to-day operations and performance of Central Hospitality Groups loyalty programs (e.g. membership portals reward redemptions member communications).
• Develop and implement campaigns to boost engagement with existing loyalty members.
• Create and execute strategies and campaigns to drive new memberships to the loyalty program across all venues and digital channels.
• Analyse loyalty program data to identify trends member behaviour and opportunities for program enhancement.
• Collaborate with venue staff to ensure consistent promotion and seamless execution of loyalty initiatives.
• Analytics & Reporting:
• Monitor analyse and report on social media performance using relevant analytics tools.
• Provide regular insights on key metrics (engagement reach impressions follower growth website traffic conversions) and make data-driven recommendations for optimization.
• Track competitor social media activity and identify opportunities.
• Paid Online Marketing Platforms:
• Plan execute and optimise paid social media campaigns (e.g. Facebook/Instagram Ads) to achieve specific marketing objectives (e.g. table bookings event ticket sales accommodation bookings).
• Manage budgets and A/B test ad creatives and targeting.
• Brand Consistency:
• Ensure all social media communications adhere to Central Hospitality Groups brand guidelines tone of voice and visual identity.
• Collaboration:
• Collaborate closely with the External Marketing Consultant venue managers and other internal teams to ensure integrated campaigns and consistent messaging.
• Assist with other marketing activities as required.
• The Person
• Proven work experience (3 years preferred) as a Social Media Manager or similar role with demonstrable experience within the hospitality industry (e.g. restaurants hotels event venues).
• Direct experience managing loyalty programs or strong understanding of customer relationship management (CRM) and loyalty strategies.
• In-depth knowledge and understanding of major social media platforms (Instagram Facebook TikTok LinkedIn Google Business Profile X/Twitter YouTube Pinterest etc.) and their respective best practices.
• Proficiency in website content management systems (CMS) experience with WordPress Squarespace or similar platforms highly desirable.
• Excellent written and verbal communication skills with a keen eye for detail and compelling storytelling.
• Strong creative skills with experience in content creation (photography videography graphic design basics using tools like Canva or Adobe Creative Suite).
• Experience in providing creative direction and managing external or internal design resources.
• Proficiency in social media management tools (e.g. Hootsuite Sprout Social Buffer Later) and analytics platforms.
• Experience with paid social media advertising and budget management.
• Ability to work independently and as part of a team in a fast-paced dynamic environment.
• Strong organisational and time management skills with the ability to manage multiple projects concurrently.
• Knowledge of current digital marketing trends and a passion for the hospitality industry.
• Relevant tertiary qualification in Marketing Communications Digital Media or a related field is highly regarded.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Lets do great things together!

This is a remote position.