Senior Manager, Category & Brand Partnerships
Senior Manager, Category & Brand Partnerships
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Job Description
Get to Know The Role
As the Senior Manager Category & Brand Partnerships you will be the go-to subject matter expert for GrabMarts brand partnership strategy. Your core mission is to develop scalable commercial solutions and an integrated partnership model that empowers our frontline sales and account teams. While you will engage with brands to gather insights and steer strategy this role is a strategic enabler that bridges commercial vision product innovation and executional excellence. You will report to the Head of Retail and play a foundational role in shaping business capability for Grab.
The Critical Tasks You Will Perform
- Develop the Commercial Strategy: Design and execute the regional strategy for brand partnerships establishing yourself as the internal subject matter expert on FMCG brand activation.
- Enable FMCG Partnerships: Act as the strategic lead for our FMCG partners working closely with internal sales and account management teams to drive commercial discussions and build mutually beneficial partnerships.
- Define Product Requirements: Collaborate closely with product and technology teams to define the business requirements for our marketing toolkit including self-serve platforms reporting dashboards and advanced advertising solutions.
- Enable Campaign Success: Oversee the internal strategy for the planning execution and performance tracking of brand-funded campaigns ensuring we deliver value and meet partner objectives.
- Drive Commercial Reporting: Track analyze and report on the performance and overall impact of our brand partnership initiatives to leadership.
- Provide Market Intelligence: Stay at the forefront of trends in retail media digital advertising and FMCG marketing acting as the go-to expert for the organization.
Qualifications :
What Essential Skills You Will Need
- Significant (>7years) experience in retailers retail media trade marketing digital advertising or brand management ideally with deep exposure to or within the FMCG sector.
- A proven track record of developing and executing successful media sales or brand partnership strategies that drive revenue.
- Strong commercial acumen and negotiation skills with experience empowering sales teams and managing relationships with major brands and advertising agencies.
- Experience working with product management and technical teams to define requirements for advertising or marketing technology platforms.
- Excellent analytical skills with the ability to interpret campaign performance data and translate it into actionable insights.
- A deep understanding of the digital advertising ecosystem including programmatic targeted advertising and performance metrics.
Additional Information :
Life at Grab
We care about your well-being at Grab here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through Love-all-Serve-all (LASA) volunteering leave.
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
What we stand for at Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality ethnicity religion age gender family commitments physical and mental impairments or disabilities and other attributes that make them unique.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
