Digital Marketing Executive

Join a diverse and global marketing team working on industry leading internationally renowned events and products across an eclectic sector mix including Design Cruise Maritime and Logistics.

This fabulous team deliver 19 annual events across 15 different countries. From London to Amsterdam Dubai to Saudi Manilla to Hong Kong Dusseldorf to Miami plus many more.

Two leading news sites sit within the portfolio delivering hundreds of thousands of monthly impressions and significant revenue to the business. The Digital Marketing Executive will report into the Brand Marketing team and will be accountable for delivering and measuring campaigns focusing predominantly on email marketing PPC website performance and SEO. They will be curious and data-driven ensuring campaigns are continuously optimized and in-line with the wider Marketing objectives and event goals.

The successful candidate will be upskilled with the support of the Group Digital Marketing Manager and alongside a team of digital peers they will be focused to being the best in digital marketing.

Web

• The Digital Marketing Executive will work closely with the Web Platform team to support on-page SEO efforts ensuring the SEO strategy is in-line with key Marketing objectives.
• They will also support the Brand Marketing team with any front-end changes to event websites where required.
• Additionally the Digital Marketing Executive will work with the web team to build web experiences for key audience segments a/b tests PPC campaigns and more.

PPC

• Working closely with the Group Digital Marketing Manager the Digital Marketing Executive will be the key contact point between the Brand Marketing team and our appointed PPC agency. This will involve being accountable for providing solid campaign briefs interrogating campaign reports taking part in regular performance meetings and ensuring all required assets are delivered to the PPC agency (such as creative elements utms and landing pages).
• The Digital Marketing Executive will also work closely with our internal design team ensuring creative assets are inspiring innovative and delivered in-line with best practise.

Email

• Working closely with the Brand Marketing team the Digital Marketing Executive will help to optimise email marketing activities. They will achieve this by focusing on automation opportunities and identifying key audience segmentation opportunities.
• The Digital Marketing Executive will also play a key role in building plans to improve data health and engagement.

Social and Community

• The Digital Marketing Executive will be responsible for delivering the social media and community Marketing plan. This includes planning and creating content reporting on content performance across social channels and ensuring our social referral campaign which is managed on InGo is optimised and in-line with best practise.

Tracking & Reporting

• Working closely with the Group Digital Marketing Manager and the Brand Marketing team the Digital Marketing Executive will be accountable for delivering campaign reports in-line with the Marketing Objectives and across key data points. They will be able to interpret the data and offer optimisations to ensure campaigns remain strong and robust.
• Based on the Marketing objectives the Digital Marketing Executive will also design and deliver testing plans. They will understand how to set a hypothesis and how to measure the success of experiments.
• The Digital Marketing Executive will also ensure channels are healthy as part of their ongoing campaign reporting.

Ideas and Innovations

• Develop an in-depth knowledge of the target audience understand digital behaviours of the product audience through continual testing and reporting
• Utilise Informas online learning library as well as supporting Marketing Performance Managers and other internal and external training to ensure best practices and channel/platform updates
• Keep up to date with the latest market marketing and channel developments sharing findings with digital and wider marketing teams

Qualifications :

Experience of the following tools highly desirable but not essential 

• Google Analytics/Adobe Analytics/Google Search Console
• AHREFS
• Eloqua
• Asana/
• SprinklrAdobe Experience Manager
• Canva or equivalent (ie. Adobe Express)
• InGo

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
• Recognition for great work with global awards and kudos programmes 
• As an international company the chance to collaborate with teams around the world 

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application. 

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information. 

See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Full-time