Senior Manager CRM & Branding
Senior Manager CRM & Branding
Posted on :
04-07-2025
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1 Vacancy
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Job Description
CRM Strategy & Execution
- Develop and execute a unified CRM strategy that supports both B2B customers and B2C shoppers across all product categories.
- Own CRM platform operations to design and deploy lifecycle campaigns.
- Manage audience segmentation personalization and automation across all customer touchpoints.
- Align CRM efforts with sales cycles promotions and seasonal campaigns across categories.
- Monitor customer behaviour metrics and CRM KPIs (open rate churn conversion etc) to drive continuous improvement.
- Maintain and improve data management processes and accuracy.
Brand Management & Communication
- Own and maintain brand consistency across all customer-facing channels (retail stores digital platforms social media advertising).
- Develop and execute omnichannel brand campaigns that reflect category diversity and business values.
- Lead creative direction and ensure consistent brand voice identity and storytelling across internal and external communications.
- Collaborate with merchandising e-commerce and category teams to craft brand narratives relevant to each product vertical.
- Monitor brand health and customer sentiment via research surveys and competitor benchmarking.
Cross-Functional Leadership
- Partner with digital marketing performance merchandising retail operations and commercial to align CRM and brand initiatives with business goals.
- Collaborate with BI and data teams to identify insights and drive data-backed decision-making.
- Coordinate with IT to manage CRM systems and data warehousing
- Coordinate with customer service teams to embed brand tone and service standards across support channels.
Qualifications :
University degree (Master or Bachelor) or minimum another higher education in Business Administration/Marketing/Management Sciences from an HEC recognized university.
Additional Information :
Minimum 6 years of relevant experience in Marketing / Communication & CRM roles.
Experience of data-driven marketing in retail is preferred.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
Key Skills
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