Director - Global Digital Experiences
Director - Global Digital Experiences
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Job Description
We are looking for a strategic and results-driven Director of Digital & Virtual Experiences to join the Demand Generation (DG) Team and lead our virtual events webinars paid channels and email growth marketing efforts. This role will own the strategy execution and governance for key digital demand generation channels globally and lead a high-impact team responsible for leading database expansion and enhancement and virtual experiences at scale to attract nurture and convert leads.
The ideal candidate is an expert in growth & digital marketing email marketing content strategy and demand generation who thrives in a cross-functional environment partnering with teams across product marketing brand growth Sales and campaigns.
Please note: This is a hybrid role that will be based Bengaluru (India) and requires an in-office presence three days per week (Tuesday-Thursday).
Key Responsibilities
Lead the Marketing database expansion & enrichment strategy and execution driving top of the funnel and expanding Freshworks digital presence
Lead the virtual experiences function focused on webinars on-demand events from strategy execution to governance.
Oversee the email marketing function including strategic planning execution and optimization of global email campaigns to drive user acquisition engagement and revenue growth.
Optimize and expand the digital channel mix to improve marketing effectiveness across all product lines.
Manage agencies and external partners ensuring best-in-class strategies and execution
Oversee a team of Marketing Managers and SMEs driving demand globally for top middle and bottom-funnel leads
Partner with campaign managers brand product marketing and cross-functional teams to align the strategy and governance of digital outbound channels across the world.
Own performance tracking and reporting using data-driven insights to improve channel conversions
Innovate with AI personalization and marketing automation to scale content and enhance engagement
Qualifications :
12-14 years of relevant experience in growth marketing focused on digital channels preferably in B2B SaaS
Proven experience leading email and database expansion strategies virtual events and demand gen efforts at scale across the top mid and bottom of funnel
Experience with bringing governance and instituting mechanisms to ensure high quality prospect experience acting as the center of excellence for digital channels.
Deep understanding of demand gen funnels and B2B buyer journeys
Experience with marketing automation tools A/B testing and conversion rate optimization
Ability to influence and collaborate across cross-functional teams
Experience using AI and automation to scale content creation and optimization
Strong written and verbal communication skills with a thought leadership mindset
Additional Information :
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
