Group Director, Retail Media Strategy & Monetization
Group Director, Retail Media Strategy & Monetization
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$ 136000 - 219650
1 Vacancy
Job Description
Job Description:
- Develop market strategies for eRetail channels using B2B2C dynamics within retail media.
- Create and manage monetization tools for RMN clients including rate cards margin tracking and forecasting.
- Create strategic roadmaps and test plans ensuring a smooth execution across teams.
- Translate client and leadership goals into relevant tactics for eRetail channels.
- Produce client-facing materials (e.g. presentations POVs business cases playbooks) that showcase eRetail expertise.
- Collaborate with RMN client teams to assess needs analyze performance and guide long-term relationships.
- Lead Managers/Analysts overseeing task execution and performance feedback to support team growth.
- Monitor industry trends in digital marketing and retail media sharing important insights with our teams.
- Support growth and sales efforts for New Stream Media identifying new business opportunities.
- Consult with our teams to implement best practices and brainstorm new strategies for client success.
- Ensure excellence in Campaign Management Planning & Optimization across client/media programs.
- Deliver consultative messaging to senior leadership both in writing and in presentations.
- 10 years of experience in digital media with a focus on Retail Media (preference for experience in Specialty Retail).
- Experience with eRetail channels (i.e. retail content media and platform dynamics) and retailer ad-serving platform experience (e.g. Criteo Moloco Kevel).
- Experience with Paid Social platforms (e.g. Facebook/Instagram Twitter Pinterest Snapchat) digital ad serving platforms (e.g. DCM GAM) and DSPs (e.g. Google DV360 Verizon/Oath TTD).
- Experience with diverse media buying strategies including self-service managed buying and partner negotiations.
- Experience with data analysis driving insights and providing applicable recommendations.
- Experience translating strategic goals into relevant plans and guiding team deliverables.
- Client management and consultative selling skills with experience engaging and presenting at the executive level.
- People management experience including hiring resource management and team development.
- Collaborative mindset focused on achieving team and client success while building partnerships.
- Advanced proficiency in Excel (complex functions) and PowerPoint (presentation creation).
- Contributions to policy and best practices within the field.
- Bachelors or advanced degree
- Medical vision and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave and
- Paid parental leave.
Location:
New YorkBrand:
IprospectTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
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Required Experience:
Director
Employment Type
Full-Time
