Menu Strategy and Innovation Director
Menu Strategy and Innovation Director
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Job Description
This role is seen as a strategic springboard within McDonalds offering high visibility cross-functional collaboration and exposure to both global and regional leadership. Its ideally suited for a marketing professional with a passion for innovation and a desire to grow their career within a dynamic global organisation.
Success in this role can open doors to broader leadership opportunities both regionally and internationally. Were looking for someone who is not only excited by the challenge of shaping menu strategy today but also motivated to build a long-term international career with McDonalds.
Key Accountabilities
- Identify and implement mid-term multi-market innovation opportunities based on commercial potential and consumer relevance.
- Provide bottom-up analysis of market performance to guide the integration and localisation of global initiatives.
- Consolidate and centralize insights and analytics to inform strategic menu decisions.
- Collaborate with market product development teams to co-create relevant scalable innovations.
- Facilitate cross-market collaboration to accelerate the scaling of successful innovations.
- Build systems for more efficient sharing and scaling of market-led food innovation.
- Partner with Global to shape innovation pipelines that reflects current market realities.
- Advocate for early-stage menu ideas and encourage broader cross-market participation.
- Coordinate CORE menu management between markets and the Global team.
- Map engage and influence a diverse set of stakeholders across regions functions and levels tailoring leadership and communication styles to effectively collaborate.
- Act as a connector and integrator across a matrixed organisation ensuring alignment and momentum across global regional and local teams.
Qualifications :
Essential background experience and personal qualities:
The ideal applicant will have experience leading menu strategy innovation or commercial food proposition development within a large complex organisation. This could be as a marketing or commercial strategy expert or within a broader cross-functional role shaping consumer-led food platforms. Experience should be rooted in data driven decision making and marketing insight not culinary execution.
- Proven success in identifying and scaling commercial food growth opportunities (e.g. menu strategy portfolio development or product innovation).
- Experience working with or with global matrixed FMCG or QSR organizations on innovation commercial planning or growth strategies.
- Strong influence & credibility in shaping food strategies across cross functional teams and senior stakeholders.
- Advanced stakeholder engagement and influencing skills with the ability to adapt leadership styles to different audiences and contexts.
- Strong cross-functional collaboration and project leadership capabilities.
- Highly analytical and data savvy with a consumer and business outcome mindset.
- Fluent in business English; additional languages a plus.
Additional Information :
At McDonalds we are People from all Walks of Life...
People are at the heart of everything we do and they make the McDonalds experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities which we are proud of. The diversity of our people customers Franchisees and suppliers gives us strength.
We do not tolerate inequality injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.
We also recognise our responsibility as a large employer to continue being active in our communities helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it whether with McDonalds or elsewhere.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
