Product Manager, Supplier Advertising Footprint
Product Manager, Supplier Advertising Footprint
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Job Description
An Important Note about Wayfairs In-Office Policy:
Please note that this is a hybrid role based in Boston and will require you to work in the office on Tuesdays Wednesdays and Thursdays.
Who We Are:
Wayfair believes everyone should live in a home they love. Through technology and innovation Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 15 million items across home furnishings decor home improvement housewares and more. Suppliers are crucial partners in enabling Wayfairs mission. Within Global Supplier Technology (GST) the Supplier Advertising team owns the strategy and development of Wayfairs Supplier Advertising offerings which help suppliers boost visibility of their products and brands on our platform. This high-margin business is one of the biggest opportunities in Wayfairs profitability.
At Wayfair Advertising empowers suppliers to boost visibility of their products and brands on our platform. One of the biggest growth drivers of advertising is its footprint - that is the placements where ads show up within the Wayfair site. Prominent placements enable suppliers to increase the reach of their advertising campaigns and convert more customer traffic to purchases. The Supplier Advertising Footprint team is responsible for the optimization and expansion of our ads footprint on site while also balancing to ensure that the customer experience is not harmed.
As the Product Manager in this space you will own our Sponsored Products footprint for sponsored product placements in Wayfair. You will lead footprint expansion efforts to test and launch new ads placements and you will optimize footprint within existing placements all while holding a high bar to protect the quality of the Wayfair customer experience. Achieving this will require working across all aspects of the ad serving stack from candidate generation to footprint decisioning to sponsored auction ranking.
What Youll Do:
- Partner with business machine learning / applied science and other technology teams to identify opportunities to expand or optimize our footprint through sponsored product placements.
- Write product requirements for the above in collaboration with cross-functional and cross-department teams including the ad ranking platform and advertiser experience teams
- Coordinate with stakeholder teams owning Wayfairs website and recommendation algorithms to execute tests and launches of sponsored footprint expansions and optimizations
- Work with your own engineering team to drive timely and smooth execution by performing sprint rituals like grooming planning and retrospective.
- Drive go to market for your products in partnership with internal or external stakeholders.
- Define the longer-term vision for sponsored product placements and how when they should be used vs. other ad or organic content types on the site
- Influence our thinking on how we can improve all aspects of the ad serving stack including candidate generation and ranking to improve ads monetization outcomes for sponsored product placements
- Build and maintain product roadmap along with constantly monitoring the success and measuring the impact of your products/features.
Were A Match Because You Have:
- 3-5 years building software products at scale with measurable impact and ideally across multiple platforms or workstreams.
- Experience with advertising or consumer-facing experiences is preferred.
- Track record of effective partnership with engineering and machine learning / applied science to drive complex cross-org initiatives and product launches
- Excellent quantitative skills with demonstrated experience turning data into actionable insights and requirements. Past experience running A/B tests and making sound data driven decisions is preferred
- Familiarity with UI/UX design principles and best practices for a front-end eCommerce experience
- Ability to keep up in technical conversations with both software engineers and data scientists
- Excellent communication skills with the ability to distill technical nuances into the so-what and tailor your message to the audience (cross functional stakeholders senior leadership etc)
- A customer-centric mindset and intuition with the ability to balance customer value between both sides of a two-sided marketplace (supplier advertisers and Wayfair customers).
- Ability to work with and influence partner teams (Senior Manager ) across various functional areas.
Why Youll Love Wayfair:
- Time Off:
- Paid Holidays
- Paid Time Off (PTO)
- Health & Wellness:
- Full Health Benefits (Medical Dental Vision HSA/FSA)
- Life Insurance
- Disability Protection (Short Term & Long Term Disability)
- Global Wellbeing: Gym/Fitness discounts (including US Peloton Global ClassPass and various regional gym memberships)
- Mental Health Support (Global Mental Health Global Wayhealthy Recordings)
- Caregiver Services
- Financial Growth & Security:
- 401K Matching (Employee Matching Program)
- Tuition Reimbursement
- Financial Health Education (Knowledge of Financial Education - KOFE)
- Tax Advantaged Accounts
- Family Support:
- Family Planning Support
- Parental Leave
- Global Surrogacy & Adoption Policy
- Professional Development & Recognition:
- Rewards & Recognition
- Global Employee Anniversary Awards
- Paid Volunteer Work
- Unique Perks:
- Employee Discount
- U.S. Bluebikes Membership
- Global Pod Outings
- Work/Life Balance:
- Emphasizing a supportive & flexible work environment that encourages a balance between personal and professional commitments
We look forward to receiving your application!
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risk-takers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and well-positioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Required Experience:
IC
Employment Type
Full Time
