Category Marketing Manager

Category Marketing Manager Hybrid

Valley City OH

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of approximately 48000 diverse and high-performing professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT BLACKDECKER CRAFTSMAN STANLEY CUB CADET and HUSTLER.

The Job:

As a Category Marketing Manager youll be part of our Valley City OH team working as a Hybrid employee. The Category Marketing Manager is responsible for planning development and execution of comprehensive brand marketing strategy including but not limited to supporting including product launch planning product naming and messaging photography and video and collateral development. We are seeking an enthusiastic out-of-the-box thinker who will be proactive and look to identify opportunities to streamline processes and work cross-functionally with the business and North America Marketing teams to drive strategic and creative marketing solutions. Youll get to:

• Understand and create a vision for the future of the brand. Understand and internalize the vision for the future of the brand; should build strategies that support that vision and establish a roadmap elevate brand positioning in the hearts and minds of end users to achieve specific brand KPIs including share and perception change.
• Manage parts and attachments branding including packaging creation/updates photography and positioning.
• Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline).
• Enroll and engage product and commercial partners and senior leadership to plans proposed.
• Coordinate with cross-functional teams and with agency partners to plan develop and deliver dynamic world-class content and packaging.
• Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories.
• Work with Global Marketing Digital team on objectives KPI alignment and tracking of digital ecosystem and make recommendations to improve executions.
• Work closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key retailers. (Regional BM).
• Develop selling support for end-users and service partners working with both internal and external partners and agencies. (Regional BM).

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. Wouldnt it be great if you could do your job and do a world of good In fact you embrace it. You also have:

• Have 3 years of brand marketing experience.
• Bachelors degree in marketing or communications
• Experience in Brand Campaign Development & Execution
• Experience with developing marketing campaigns product packaging developing content & messagingstrategies leveraging insights to drive decisions optimizing and reporting out on performance.
• Strong business acumen including financial/budget management skills.
• Works with integrity responds with speed and has self-accountability.
• Communicates consistently & effectively throughout organization.
• Flexible with a changing environment

The Details:

Youll receive a competitive salary and a great benefits plan including:

• Medical dental life vision disability 401(k) Employee Stock Purchase Plan paid time off and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place youll want to be and stay. Being part of our team means youll get to:

• Grow: Be part of our global company with 20 brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources including our digital learning portal.
• Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism giving back and sustainable business practices.

Whats more youll get that pride that comes from empowering makers doers protectors and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past we have so much further to go. Thats where you come in. Join us!

#LI-CE1

#LI-Hybrid

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Benefits & Perks

Youll get a competitive salary and a comprehensive benefits plan that includes medical dental life vision wellness program disability retirement benefits Employee Stock Purchase Plan Paid Time Off including paid vacation holidays & personal days and tuition reimbursement. And of course discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veterans status or any other protected characteristic.

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