Senior Strategist

The Senior Strategist provides important strategic leadership and guidance. This individual will be expected to perform planning functions on complicated and challenging projects. The Senior Strategist must gain an intimate understanding of the client their competitors and key industry trends - particularly in the performance marketing and media space. They must also effectively communicate their findings to creative and technical members of their teams.

Their most important contribution is insights about the clients business their competitors and their customers. This multi-disciplinary position requires working knowledge of business analysis qualitative consumer research web analytics and information architecture. Candidates must demonstrate in-depth knowledge and experience in at least two of these disciplines and good working knowledge in the balance.

You Will:

• Ensure overall quality of I&P work on all assigned projects and accounts
• Provide support with special projects and initiatives within the I&P group
• Provide guidance and insight about I&P practices to colleagues in all departments
• Ensure through collaboration with team members and other Planners that core processes and deliverables are effective in delivering strategic guidance
• Work with our clients to identify business problems and challenges
• Become an authority on the clients business sector
• Define and document requirements through business analysis qualitative consumer research and web analytics
• Recommend plan coordinate and/or execute pertinent research analysis activities:
• Sector industry and competitive analyses
• Competitive benchmarking studies
• Qualitative consumer research (ie. usability testing focus groups field study)
• Requirements gathering sessions and stakeholder interviews
• Synthesize and communicate the results of research to clients and project teams
• Provide insight and perspective on the clients strategic direction
• Collaborate with the team on overall strategy development
• Define measurement strategies to support ongoing strategy development and site or program optimization
• Demonstrate the value of integrating I&P services and activities into all client engagements
• Provide thought leadership to colleagues and projects in a range of subjects that may include: requirements gathering consumer research and insight site measurement and marketing and strategic planning

You Have:

• 5 years of related experience in the following areas:
  • Performance Marketing
  • Account or brand planning
  • Qualitative research
  • Quantitative research web analytics and metric analysis
  • Media
• 4 years agency/consulting and Internet-related business experiences desired
• Experience in developing proposals and presentations for clients
• Demonstrated ability to communicate complex subject matter either verbally or in written form
• Demonstrated ability in the marketing research and sciences areas to establish and analyze complex research studies
• Teamwork and collaboration-oriented
• Detail and results oriented
• Flexible and able to multi-task
• Commitment to learning

What we offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation compassionate leave and personal/sick days
• Access to online services for families and new parents
• Early Dismissal Fridays (off at 3:00 PM local time every Friday)
• 12 Affinity Groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization and we want to set you up for long-term success. In an effort to do so we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:

Senior IC