Influencer Marketing Specialist
Influencer Marketing Specialist
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Job Description
Company Description
Excellent Publicity is one of the fastest growing media agency headquartered at Ahmedabad with 6 other offices - 5 in India and 1 in UAE. We have served 3000 clients including the likes of Google Amazon UBER Reliance Adani Tata across our 300000 media services over past 13 years of our journey.
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Experience
0.6 to 4 years
Job Summary
The Influencer Marketing Buyer & Planner strategizes and executes influencer campaigns to boost brand visibility and engagement. Key duties include selecting influencers negotiating deals managing budgets and tracking performance. This role ensures brand alignment and optimizes campaigns based on insights. Strong negotiation analytical and relationship-management skills are essential.
Roles & Responsibilities
Develop tailored influencer marketing strategies to meet client objectives.
Identify the right influencer partnerships based on target audience brand values and campaign goals.
Research and identify influencers who align with client brands and campaigns.
Build and maintain strong relationships with influencers and talent agencies.
Plan and execute influencer marketing campaigns including content creation timelines and deliverables.
Coordinate with influencers to ensure content aligns with brand guidelines and campaign goals.
Negotiate contracts fees and compensation terms with influencers to ensure cost-effective partnerships.
Oversee the creation of engaging and authentic content from influencers.
Ensure content is high-quality brand-aligned and optimized for target platforms.
Track and measure the success of influencer campaigns based on KPIs such as reach engagement conversions and ROI.
Provide regular performance reports with actionable insights and recommendations.
Stay informed about influencer trends new platforms and emerging influencer.
Analyze competitors' influencer strategies and identify new opportunities for clients.
Key Skills required
Strong communication skills
Strong Negotiations skills
Strong interpersonal skills
Should be street smart with a zeal to proactively bring in closures
Bachelor's degree in marketing communications or a related field
Employment Type
Full Time
